Morning news on December 14th, Beijing time, Bloomberg quoted sources as saying that Evan ·, co-founder of the blog platform Medium and Twitter, Evan Williams has expressed interest in acquiring New York Magazine and others. Media assets.
According to sources, Williams discussed the matter with Pam Wasserstein, CEO of the magazine's parent company, New York Media. However, one source pointed out that the discussion is still in its infancy and it is unlikely to make progress.
Even if the negotiations are fruitless, such a dialogue once again shows that Medium is seriously considering how to strengthen its content. Founded in 2012, Medium was originally a blogging platform and turned to the subscription model last year, cutting about a third of its employees. At the time, Williams said that the distribution model supported by advertising had been broken because it served the business, not the reader.
Currently, he is looking for premium content to serve paid readers of Medium. In his statement, he said: "Next year, we will significantly increase our investment in original editorial content. ”
At the same time, New York media companies are also exploring their own choices. There were reports in August this year that the company is considering selling. Such turmoil put pressure on employees, and employees formed unions for this purpose.
Williams is not the only technology industry tycoon interested in traditional media. In September, Salesforce CEO Mark · Marc Benioff and his wife agreed to buy Time magazine from Meredith for $190 million in cash. Amazon CEO Jeff · Jeff Bezos bought the Washington Post in 2013 for $250 million. Steve Jobs's widow, Lauren · Laurent Powell Jobs, acquired a majority stake in Atlantic Monthly through his company, Emerson Collctive.
There is currently no advertisement on the Medium website, and the subscription fee for this website is $5 per month or $50 per year. Williams said in April that after some difficulties, the number of paid users of Medium is accelerating.
He said at the time that the key to attracting paying users was to provide a large amount of high-quality non-news content and put it behind the paywall. The site publishes a large amount of content from freelance writers through the “Partnership Program.
At the same time, Medium is also forming an internal editorial team, commissioning professional journalists to write narrative reports and comments on topics such as technology, culture and design. The recruitment notice shows that the company is currently hiring more full-time editors in the political and commercial fields.