Gamelook reported that Netease became the champion in the November Chinese publisher's sea revenue ranking released by AppAnnie, which was the company's second top position in the sea revenue ranking after winning in August, and Tencent's ranking rose to fifth.
In recent months, the influence of the mainstream market is increasing. Income growth in Japan and the United States, for example, tends to have a significant impact on ranking growth, and the types of games going to sea are becoming more and more globalized. Although the purchase volume is the key to going to sea, they want to maintain a high income for a long time, increase game activity and promote users. The retention rate has become a more important factor.
Mainstream market performance in the sea has a great impact on the change of the list.
In November, China's top 10 publishers went to sea: Netease, FunPlus, IGG, Youta Game, Tencent, Smart Star Tong, Long Chuangyue, Lilith Game, Chuangku Interactive and Zhuohang Network.
Revenue performance of Wilderness Action in Japan during November
Take the top five in the income list as an example, Netease regained the championship by virtue of the income growth of Wilderness Action in Japan in November. According to AppAnnie's statistics, Wilderness Action remained below Top 5 in the Japanese market during November, and became the iOS income champion in Japan for six consecutive days between November 22 and 27.
The fourth-place Friendship Tower game is also due to its outstanding revenue performance in the Japanese market. During November, the game remained stable within Top 25 of Japan's iOS revenue list, reaching the top 7 of Japan's App Store revenue list. In addition, Mihayou, a second-yuan game developer, was ranked more than five times in the income list, and the company's "Crash 3" also saw a significant increase in revenue in the Japanese market in November.
Tencent relies mainly on PUBG Mobile to increase its revenue in the U.S. market (note: Japanese and Korean markets are issued by Korean company PUBG).
Chicken-eating has become the world's all-food category, SLG still accounts for the largest proportion.
With the continued success of Wilderness Action and PUBG Mobile in overseas markets, chicken eating has become the first global food category, and together with SLG, it has become the main source of income for domestic counterparts to go to sea.
Of course, from the number of lists, SLG hand-tour issuers still account for more than one-third, such as FunPlus, IGG, Youta Games, Smart Star Tong, Long Chuangyue, Lilith Games, Longteng Jane Ho, Mengjia Networks and other companies whose overseas revenue mainly comes from SLG category.
Sensor Tower's November Seafarer Tour Income List
It is also worth noting that the SLG game and theme are beginning to change dramatically, no longer the traditional fixed-site experience of building the Warfare. For example, Yota Network's "Mafia" has chosen mafia themes, and Liz's "Civilization Awakening" allows troops to be stationed and re-targeted in combat. Mengjia's Sudan Game also adds a simple animation to every battle, and after years of development, domestic peers are finally at the forefront of SLG mobile game iteration.
Awakening of Civilization
As more and more companies go out to sea, buying volume has become the key to most of their peers, so domestic companies are more active on the list of buyers. However, from the income rankings, the influence of chicken-eating swimming on the head is growing. Netease's "Wilderness Action" has become the champion of the revenue list for several months in a row. Tencent's "PUBG Mobile" has also increased its income ranking to the third place in the revenue list.
Therefore, with the increasing importance of large factories to the overseas market, in order to break the head pattern, we still need to work hard on the innovation of playing methods and the operation of games.