How long will it take to sell more than 100 million yuan a year from scratch? One year is the answer of Taobao live broadcast.
According to the data released by Taobao Live Broadcast and Taobao List, in 2018, 81 anchors guided sales of over 100 million yuan a year and entered Taobao Live Broadcast 100 million yuan club, covering clothing, cosmetics, jewelry, mothers and babies, bags and other categories.
Meanwhile, each anchor has more than 2,400 iron fans who spend more than 10,000 yuan a year, and Via Viya, the Queen of Delivery, is sitting in a large group of iron fans. The trust of fans is reflected not only in the amount of consumption, but also in the repurchase. More than 70% of the transactions of club members are completed by fans. TOP anchors can achieve more than 90% of the commercial miracle of repurchase.
At present, more than 1,200 anchors with millions of followers on Taobao, and more than 1,000 followers, have easily won more than 500,000 followers on Taobao live broadcasting.
Taobao expects that in the next three years, Taobao live broadcasting will drive 500 billion large-scale transactions, along with the constant expansion of content value, it will indirectly leverage the broader industrial market.