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Can red rice stand-alone millet get rid of the "low price" label?

via:博客园     time:2019/1/11 14:12:43     readed:311

Author: Yuan Silai


Red rice brand after independence of the first product Redmi Note 7.



This is probably the brand impression Red Rice wants to get rid of at present. Of course, Red Rice itself may want to say that this is actually a misunderstanding. A millet insider once told First Finance and Economics that the core user group of red rice is actually students. The reason is, of course, that the products are cheap, so it's not too bad for parents to buy them for their children and lose them.


New millet still lacks moat

Comparatively, the millet currently holding the millet 8 and MIX series mobile phones is not lagging behind in the general trend of the collective transformation and upgrading of domestic mobile phone brands, but it is absolutely not the front row in this market camp.

Therefore, in the face of this kind of competition situation, millet needs to use multi-brand matrix, more focused, and therefore can gather more power to compete in each market segment.


For many years, millet has been trying to explore the high-end market.

In the past few years, Huawei Brand's mobile phones have been effectively guaranteed a relatively comfortable and less intense market environment, and can safely complete the research and development of high-end flagship mobile phones.

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