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Activision Blizzard and Bungie Separate and Lose the Distribution Right of "Destiny" Game

via:博客园     time:2019/1/11 14:34:14     readed:372


Tencent Technologies News, Jan. 11, according to foreign media reports, Activision Blizzard is breaking up its partnership with long-term partner Bungie Video Game Company, which is the developer of the "Fate" series of games.

The unexpected move sent the company's share price down more than 6.5% and raised concerns about the strength of the game lineup for Activision Blizzard in 2019.

Activision Blizzard said Thursday that Bungie, based in Bellevue, Washington, will assume full publishing rights and responsibilities for the Fate series. The company did not disclose the details of the transaction.

The partnership between the two companies dates back to 2010. At present, neither company has disclosed the sales of the series, but Blizzard executives told analysts in November last year that the latest content of the series did not meet the company's expectations.

Especially after the company's Blizzard Entertainment Department announced at its annual conference in November that it would no longer launch new games, some analysts have expressed concern about the release plan of Activision Blizzard this year. It is reported that the previous series of "Fate" games were published and distributed by the company's dynamic vision department.

Activision Blizzard shares rose 1% to $51.35 on Thursday and began to fall in after-hours trading. In recent years, as game manufacturers continue to introduce easy-to-download, high-margin digital content, resulting in explosive growth in related sales, video game share prices have soared.

After several years of gains, these stocks have also fallen along with the decline of the entire technology market. Activision Blizzard shares fell 26% in 2018, while Yidian shares fell 25%. Take-Two Interactive, a game developer, has a strong ability to withstand pressure, with its share price falling only 6.2% this year.

In another statement, Activision Blizzard said it planned to focus on games and other projects in its studio. Over the past year, the company has worked hard to build its shooting game Watch Pioneer into a viable, long-term competitive gaming alliance.

Bungie said in a blog post that it would continue to publish the Fortune series of games. In June, the company said it had received $100 million in investment from NetEase. The company plans to use the money to develop and launch new games.

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