In recent days, news has come that the price of the iPhone in China has begun to drop, including many of the well-known wholesale markets such as Huaqiangbei, which have begun to cut prices. Shortly afterwards, the adjustment of channel price began to be reflected in the electronic commerce platform, including Jingdong, Suning, Tianmao and other e-commerce companies, which have experienced varying degrees of decline.
According to Pengchao's news reporters from various e-commerce platforms, the price reduction of the Chinese e-commerce platform for the iPhone has been authorized by Apple. At present, Apple's official website has not yet lowered the price of the iPhone.
Tianmao said that during the New Year's Festival, it subsidized popular models such as the iPhone XS and the iPhone XS Max, with the new iPhone dropping by up to 1500 yuan. As for Suning Easy-to-buy flagship store on Tianmao platform, the original price of the iPhone XS Max 64G is 9,599 yuan, and the voucher can drop 1,000 yuan from January 13 to January 17. The original price of the iPhone XS Max 512GB is 12799 yuan, and the voucher can drop by 1500 yuan from January 13 to January 17. Suning Mobile also said that Suning Easy-to-buy has dramatically lowered the price of its iPhone products. The price of the XR 128GB version of the iPhone is only 5799 yuan, which is 1200 yuan cheaper than that of Apple's official website, which is 6999 yuan.
Prior to that, the price of the 8/8 Plus of the Jingdong Platform's iPhone was reduced to 3999 yuan and 4799 yuan, 600 yuan and 800 yuan respectively, compared with the price of 5099 yuan and 5999 yuan quoted by Apple's official website, which were 1100 yuan and 1200 yuan respectively.
Although Apple has not responded positively to whether it will reduce the price of the iPhone in the Chinese market, industry analysts believe that the price reduction of e-commerce channels may be related to Apple's price adjustment strategy. If the price is lower, it should attract more consumers. Do you think so?