By pressing the button, the shopper can immediately purchase the product and ship it to the home. However, according to the German courts, these devices did not provide sufficient information about the purchased product or its price, which violated the German Consumer Protection Act, which requires shoppers to know the price they paid at the time of purchase.
Amazon said in a statement: "This decision not only opposes innovation, but also deny that customers can make informed choices, such as Dash Button, a convenient way to shop for them." "We are convinced that Dash Button and the corresponding application comply with German regulations. Therefore, we will appeal."
Germany is Amazon's second largest market and the company is currently under investigation by its antitrust agencies. German regulators are investigating whether the e-commerce giant is using its dominant market position, violating fair competition in the country's online market.