The same day,SuningTesco also announced that it has been lowerediPhoneThe price of XR, iPhone X and other models. Among them, the iPhone XR 128GB version has a hand price of only 5,799 yuan, which is 1200 yuan cheaper than the price of Apple's official website of 6,999 yuan. At the same time, the iPhone X 64GB version is only for 5788 yuan, and also on the iPhone XR redemption activities, iPhone 7P for iPhone XR, the price as low as 3,500 yuan can start XR.
FollowingJingdongAfter Suning, Apple significantly lowered the price of the iPhone on the Tmall platform, and some models sold to a record low. According to Tmall officially, the price of the iPhone XR and iPhone 8/8P in Tmall Suning's flagship store was lowered to 5,549 yuan, 3,899 yuan and 4,788 yuan respectively, which is 1200 yuan lower than the official website price of Apple.
In addition to these three major e-commerce platforms, on January 11th, the social e-commerce platform has also announced that the latest iPhone price will be lowered. Among them, iPhone XR, iPhone XS, iPhone XS Max and other popular models have achieved a historical low of 5099 yuan, 7299 yuan, 8099 yuan, and some products have dropped by 1,500 yuan compared with Apple's official website.
In the end, this price cut news is not officially promoted by Apple. For this, there are Tmall people who claim that Suning is an Apple dealer. Dealers will get Apple’s consent when they cut prices. Apple did not cut prices in Tmall’s official flagship store. The brand's official flagship store of Tmall can be understood as the second official website of the brand, and the price is synchronized with the official website.
As for whether this wave of price cuts is actually promoted by Apple, it is actually not important. Even if Apple does, it is inevitable. According to the announcement given by Cook, Apple will cut its revenue forecast, mainly because the emerging market is worse than expected. The iPhone sales in Greater China are particularly poor, and users' desire to upgrade the iPhone is weak. If this is the case, the price will be reduced. Promoting sales is also an inevitable thing.