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With the A/B test, the former Google engineer wants the growth hacker to really land in China.

via:博客园     time:2019/1/12 18:33:24     readed:104

图片来源:视觉中国

When it comes to growing hackers, Silicon Valley may be the first thing people think of. As a popular technology, increasing the importance of hackers is becoming well known to many companies. The so-called growth hacker, refers to a way of user growth, that is, through certain means and strategies to help companies form rapid growth. For startups, especially startups, growth hackers can also achieve good results without advertising budgets, marketing campaigns and marketing specialists.

Call technology is such a company to provide related services. Founder Wang Ye, a doctor of Yale University and a former Google engineer, is a member of the National Thousand Persons Program. After personally participating in many Google growth hacker experiments, he started calling for technology to export these valuable experiences to many companies through A/B testing.

Decision-making and benefits

Behind the A/B test is the scientific hypothesis test. Generally speaking, when a company sets up a project, it often goes through a series of standard actions, such as data analysis, competitive research, Market Research and user research. The more complex the situation is, the more likely the decision-making direction will be. Over time, policymakers may misjudge. In addition, the experience of decision makers themselves may not adapt to new market changes, and even subjective personal style may lead to project failure.

When it comes to the topic of big companies copying small companies'ideas, Wang Ye feels that the former's decision may also come from the consideration of reducing risk. Innovation is good, but the cost of failure is not affordable for every enterprise.

Quantifiable risk

Without practice, there is no difference. Without entrepreneurship, ideas can always be ideas. Employees have more goals and a sense of belonging when they have opportunities. In Wang Ye's view, if the project can be tested and demonstrated scientifically, it can reduce the risk of decision-making and even create a scene of increasing hackers. In the long run, an enterprise's internal innovation will be improved, and people who are good at innovation will be rewarded both materially and spiritually.

In Wang Ye's view, the dividends of the Internet industry are disappearing. Product design, brand building, brand renewal, customer acquisition, promotion and cash realization have become the most concerned issues for Internet companies and even traditional enterprises that touch the Internet. Today, major Internet giants are opening laboratories to grow hackers. Although the outside world knows little about this, the importance attached to it within their enterprises can not be underestimated.

Clients calling for technology are mainly distributed in 2C and Internet industries. On the one hand, these enterprises are close to users, on the other hand, they can use Internet traffic resources for A/B testing.

In the future, market judgment is no longer a big gamble, because each link can be quantified.

In Wang Ye's view, big data and A/B tests are also relevant. Valuable information from big data mining can help policymakers make more assumptions. They are not contradictory, but have different functions.

Advanced Testing Industry

Wang Ye feels that A/B testing will give these enterprises a stage, and it is the general trend to encourage low-level people to have the power to innovate.

Various signs show that A/B testing is effective for enterprises, some of which are even outstanding.

Nowadays, technology has become the largest third-party A/B test supplier in China. Titanium media have learned that 14,000 pilot projects have been accumulated on the platform since the end of last year. Comparing with the situation of overseas markets, Wang Ye believes that the future A/B test market is still promising. Wang Ye hopes that Chinese enterprises can further release their value through A/B testing, so that in the future, more great companies may be born in many industries.

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