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Pew: South Korea’s smartphone penetration rate is 95% in developed countries, and India is surprising.

via:CnBeta     time:2019/2/6 18:33:11     readed:224

The data comes from the Pew Research Center, which recently released a series of recent research on Internet, social media and mobile phone trends. In the 2018 Spring Global Attitudes Survey, respondents involved more than 30,133 people in 27 countries.

Use of smartphone

Pew found that people in the United States, Canada, the United Kingdom, and other advanced economies are more likely to have mobile phones than those in emerging countries—the median of developed countries is 76%, while the median for developing countries is 45. %. In other words, of the nine developing countries surveyed, eight countries have increased their smartphone ownership – a significant shift, considering that in 2015, the number of mobile phones in these countries was approximately 27 %. In South Africa alone, the proportion of people with smartphones has increased from 37% to 60%, while in Brazil it has quadrupled to 60%.

However, emerging economies are generally lagging behind developed economies in terms of smartphone ownership. In emerging economies, this ratio ranges from 24% in India to 60% in Brazil and South Africa, compared with 86% in developed countries such as Sweden.

The ownership of mobile phones varies from region to region, even in developed countries. About 90% of Koreans, Israelis and Dutch respondents told Pew that they have smartphones, compared with nearly 60% in Poland, Russia and Greece. At the same time, in emerging economies, ownership rates range from 60% in South Africa and Brazil to around 40% in Indonesia, Kenya and Nigeria.

In all countries where Pew is surveyed, it may not be surprising that young people (under 35) are more likely to have smartphones, access the Internet, and use social media than older people. (In Russia, only a quarter of adults over the age of 50 have smartphones.) But the age gap seems to be shrinking. According to reports, since 2015, 90% of Americans aged 34 and below have smartphones, while the proportion of smartphones aged 50 and over with smartphones has risen from 53% to 67%. In Germany, the share of people aged 50 and over has risen from 40% in 2015 to 64% in 2018.

But this is not necessarily the case in emerging economies. In Mexico, 29% of people aged 18 to 34 in 2013 have smartphones, while only 7% of people aged 50 and older have smartphones. Although by 2018, the proportion of young Mexicans with smartphones has jumped to about two-thirds, this percentage is only 30% among people aged 50 and older.

Use of the Internet and social media

In most developed economies surveyed, the use of the Internet is almost universal. According to the Pew Research Center, 90% of respondents in the US, Sweden, Australia, the Netherlands, Israel, and South Korea regularly access the Internet, and in all developing countries except India, this percentage is 50% or more. . In addition, the use of emerging economies has grown rapidly – ​​Mexico and the Philippines have risen from 45% and 34%, respectively, to 73% and 66%.

In contrast, the use of social media is not as extensive. About half (49%) of respondents said they use socialwebsiteThe results of the survey vary from country to country. In Mexico, the Philippines, Brazil, and South Africa, more than half of the respondents said they use social media, and only about a quarter of Indians use social media.

To some extent, age determines the use of smartphones. In Argentina, about 90% of respondents under the age of 35 use social media, compared with 38% of respondents aged 50 and older. In all emerging economies except India, more than half of those between the ages of 18 and 34 said they use social media, and among respondents aged 50 and older One in three said they use social media. This generation gap is particularly evident in South Africa, where 70% of people aged 18 to 34 use social media, while only 19% of people aged 50 and older use social media.

In some countries, gender predicts the use of social media. In the United States, Spain, and Australia, women are more likely to use social media than men, and in other developed economies such as Japan and France, men are slightly more likely to use social media. In Kenya, Nigeria, and India, smartphone ownership is highly gender-sensitive, and women are less likely than men to use Facebook, Twitter, and other social media sites.

Education and gender influence

The Pew Research Center found that people with higher levels of education and higher incomes are more likely to use the Internet than those with lower levels of education or income.

Most Nigerians with intermediate and above education say they use social media (58%), compared with only 10% of the less educated Nigerians using social media. In Indonesia, nearly three-quarters of adults with the same level of education use websites such as Facebook, and about a quarter (23%) of the less educated adults. The same gap exists in advanced economies—the United Kingdom in the United States, where 75% of high school and above use social media, compared with only 63% of people with secondary or lower education using social media.

Disagreements in education have led to a decline in Internet usage: for example, 65% of Nigerians with higher levels of education use the Internet, while only 12% of Nigerians with lower education use the Internet.

In most countries, gender is not a strong predictor of technology adoption. But in India, the opposite is true. Men (34%) are more likely to have smartphones than women (15%). In addition, the gender gap in India seems to be expanding, expanding by 10 percentage points from five years ago. Five years ago, 16% and 7% of men and women owned smartphones, respectively.

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