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Apple CEO Cook: The effect of lowering the price of the iPhone in China remains to be seen

via:博客园     time:2019/2/12 23:31:28     readed:187


Apple Chief Executive Tim Cook said in an interview with NPR on Monday that the company lowered the selling price of the iPhone in China, but the effect remains to be seen.

The CEO also said he would travel to Beijing this week to meet with local officials.

When asked about the price reduction of the iPhone, Cook blamed the slowdown in sales growth on exchange rates.

He said that because of the appreciation of the dollar and the devaluation of the RMB, the price of the iPhone did rise. The iPhone has risen even more than in dollar-denominated areas.

Cook said Apple lowered the price of the iPhone in order to keep it in line with the price before the currency depreciated.

The CEO also spent a lot of time talking about Apple's health partnership with the Department of Veterans Affairs. This collaboration allows American veterans to easily view their digital medical records.

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