OPPO has become the biggest winner in the fourth quarter of 2018 with sales of 20.26 million units. Its market share is close to 20%. Vivo ranks second with sales of 19.44 million units, an increase of 3% year on year. It is gradually shortening the distance between OPPO and OPPO. Glorious mobile phones ranked third, with sales of 15.6 million units, achieving 20% growth year-on-year and ring-on-ring.
Huawei and Apple also ranked in TOP5, with sales of 14.4 million units and 11.84 million units, respectively. Among them, Huawei's sales grew 27% year-on-year, the growth rate being the first in the domestic market. Millet and Meizu ranked sixth and seventh respectively. Sales fell sharply year on year, reaching 35% and 56% respectively.
In terms of sales, Apple has a clear advantage, ranking first with sales of 10.106 billion US dollars, and its market share is close to 30%. However, with the year-on-year decline in sales, its sales also showed a 24% negative growth. In contrast, Huawei, ranked second, showed a better upward trend, achieving 50% and 41% growth year-on-year and ring-on-year respectively, leading domestic mobile phone brands in terms of sales and growth. Since then, OPPO, vivo and Glory Mobile have joined the TOP5 list, fighting in the field of mid-end mobile phones.
Overall, China's smartphone market capacity in 2018 was 398 million units, down 10.5% year-on-year. Sales of most brands continued to decline. Huawei, Glorious Mobile Phone and vivo among TOP10 brands showed an upward trend, with growth rates of 19%, 13% and 11%, respectively.
In the 2008 annual sales list, OPPO and vivo still occupy the first two places by a larger advantage, with sales approaching 20%. Huawei, Glorious Mobile Phone and Millet have all sold more than 50 million units, and are among TOP5. Apple ranked sixth, with sales of 36.32 million units, down 12% year on year.
In terms of sales, Apple, OPPO, vivo, Huawei and Glory occupied the top five, with market share exceeding 80%, but only Huawei and Glory realized the same positive growth of sales. Millet ranked sixth with $9.319 billion, while Samsung, Icago, Atlas and Hammer Mobile also ranked in TOP10.
In 2019, the competition environment of domestic smartphones is becoming more and more intense. Slow fish and small fish in the industry have been swallowed up by fast fish and big fish. The incremental space of the market is shrinking sharply and even negative growth will occur. The situation of big fish eating each other will make the competition situation extremely cruel. How to break through in the cold winter of the industry has become the primary issue for Smartphone manufacturers.