Although Redmi has announced that the brand has been operating independently for two months, the declaration of Lei Jun’s “life and death is bearish and disobedient” is still alive.
On March 18th, Red Rice held the second conference of this year —— this time, Lei Jun no longer stands in person, and red rice is not limited to mobile phones.
Two Redmi phones, minimum 699 yuan
This conference was hosted by Lu Weibing, the head of the red rice brand. Compared with the previous conference, the atmosphere was moderate.
The first to appear is the Redmi Note 7 Pro, which uses 6.3-inch, 2340× 1080-pixel full-screen water droplets, basically continuing the previous Redmi Note 7 design, but more detailed in the details.
The Redmi Note 7 Pro is now equipped with a full-body P2i coating process, a nano-scale coating that allows the phone to better cope with wet weather and liquid spills.
As far as hardware configuration is concerned, Redmi Note 7 Pro is still a cost-effective route. Most worth mentioning is that the Redmi Note 7 Pro uses a 48-megapixel Sony IMX586 sensor. This CMOS is commonly used in mainstream flagship phones such as Xiaomi 9, Glory V20, and is used on the mobile phone of Redmi Note 7 Pro. It is really rare.
From the official proofs, the imaging quality of the Redmi Note 7 Pro is satisfactory, but it will not be overturned during daily use, so you have to wait until the real machine gets started.
In terms of performance, the Redmi Note 7 Pro is equipped with a Samsung 11nm process and a 2.0GHz Qualcomm Snapdragon 675 processor. In the usual running comparison, the Snapdragon 675 performs better than the Snapdragon 660 and the Kirin 710.
In addition, Redmi Note 7 Pro has built-in 6GB RAM + 128GB ROM, which also helps to improve the smoothness of the whole machine.
It is worth mentioning that this Redmi Note 7 Pro also comes standard with a 18W fast charging head. With a large battery of 4000mAh, the battery life experience should be much better.
In terms of price, Redmi Note 7 Pro also continued the strategy of “price-performance ratio”. The price reached 1599 yuan, and announced that it will deliver the first batch of stock on the 19th, and the spot will be officially launched on the 22nd.
After the release of the brand's flagship Redmi Note 7 Pro, it was the turn of the thousand yuan machine.
Compared with Red Rice 6, Redmi 7 has made great progress ——
In terms of design, the Redmi 7 uses a 6.26-inch full-screen water drop screen, and the body uses a four-surface gradient color body, and the whole machine covers the P2i coating.
In terms of hardware configuration, the Redmi 7 is equipped with a Qualcomm Snapdragon 632 processor with a dual camera of 12 megapixels + 2 megapixels and a built-in 4000 mAh battery.
Interestingly, Redmi 7 also comes standard with infrared and radio, and supports a "big Mac" font with only 5 words on one screen and a radio. It can be said to be all-inclusive.
Redmi 7 is also the price butcher, the minimum 2GB RAM + 16GB ROM version starts at 699 yuan, open the appointment on the same day, officially opened on March 26th.
Of course, considering that WeChat now takes up 10GB of storage space, it is clear that the 999 yuan 4GB RAM + 64GB ROM is a more practical version.
However, as Lu Weibing said:
The 699 machine is still lacking, nothing is missing, this product must be perfect, is the most satisfactory product on the red rice digital series.
As a thousand yuan machine, Redmi 7 does not lack anything, just to whom.
In addition to mobile phones, Redmi washing machines and wireless headphones are also coming.
After the release of the two mobile phones, Lu Weibing brought in Redmi products outside the other two mobile phones ——
The first is the Redmi AirDots true wireless Bluetooth headset, which is one of the hottest categories.
Redmi AirDots supports Bluetooth 5.0, with a single battery life of 4 hours, charging in a box and supporting up to 12 hours of battery life. The headset is equipped with a physical button, click to call out the voice assistant.
In terms of selling price, Redmi AirDots is still taking the price-performance route, priced at 99.9 yuan, and is expected to be on sale at the rice noodle festival on April 9. Compared with the wireless headphones that cost thousands of dollars on the market, the price of Redmi AirDots is really staggering.
Just the actual experience, you need to really verify it.
If the wireless headset is still expected, then the debut of the Redmi automatic pulsator washing machine is really not to go out of the way.
Redmi's fully automatic pulsator washing machine adopts a white metal body to maintain the simple design style of the Mijia series. The laundry volume reaches 8kg. The official said that it can meet the laundry needs of a family of 4.
In addition, Redmi's fully automatic washing machine also supports self-cleaning functions such as self-cleaning, air-drying, etc., which can better guarantee the hygiene of the washing machine.
The Redmi automatic pulsator washing machine is priced at 799 yuan, which has certain advantages compared with the traditional white electric brands on the market.
At this point, Redmi's second press conference, Lu Weibing's first show is coming to an end.
Although the mobile phone is more disciplined, at least the "king of cost" label is firmly attached to the Redmi brand.
As for the white light part of the final appearance, it means that the Redmi brand has begun to access the Mijia ecological chain, and the main focus is the price-performance market. For the traditional home appliance manufacturers, this new recruit backed by the Xiaomi ecological chain is obviously not to be underestimated.
Of course, at the end of the conference, Lu Weibing did not forget to preheat the next Redmi conference —— April 1st, it must be a wave of "cost-effective" new arrivals.
It seems that in the matter of brand independence, Redmi is more radical than we think.
This article was completed by Xiao Qinpeng and Li Chen.