Morgan Stanley recently reported that Apple's fortunes in China are slowly being reversed. The continued growth in the number of iPhone users in March will herald a good performance in Apple's forthcoming quarterly report.
Apple performed well in China in March, following a fall throughout the holiday season. Apple has been trying to solve this problem because of the lower-than-expected upgrades and purchases of the iPhone in the market, so the decline in sales in China is considered one of the reasons for the decline in Apple's revenue. In an investor report, Morgan Stanley said Apple had achieved a third consecutive month of comparative growth in the base share of smartphone installations. In addition, it is the biggest year-on-year increase in the market for the iPhone in the past 15 months.
The report concludes that "there has been a significant reversal from last December's quarterly results" and that significant changes have taken place compared with a year ago. In March this year, Apple was the only one of China's top three smartphone manufacturers to achieve a monthly increase in the installed base share, contrary to March 2018, when Apple's market share was eroded by competitors.
Morgan Stanley said that as of the end of March, Apple's smartphone installation base share was 20.9%, narrowing the gap with Huawei.
Morgan Stanley also highlighted three other data points to support its view that shipments of the iPhone have improved this quarter. China's monthly shipments Rose 14 points in March, down 6% from a year earlier, while February's shipments fell 20%, the lowest in six years. Finally, the monthly sales of 53 Taiwan parts suppliers in China in March were better than expected, up 2% year on year.