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Samsung originally planned to launch a $1,000 folding in the US on April 26th.Mobile phoneIt sells at the most expensive priceiPhoneAlso cost nearly a third of the price. The selling point of this folding phone is that it can bring a 7.3-inch display when it is unfolded, only than Apple’siPadThe Mini is a little smaller.
But before the phone was completely shut down, problems quickly appeared on the screen. A plastic film similar to a temporary protective film was removed to reveal this problem on the screen, and others found similar problems. Samsung then told the reviewers that the film was permanent. But in any case, this is similar to a major design flaw.
Bloomberg reporter Mark Gurman said on Weibo on April 17: "The folding mobile phone screen I mentioned is completely broken, and it can't be used in just two days. It's hard to say whether this problem is widespread." Samsung's Galaxy Note 7 There have been similar experiences. In 2016, Samsung recalled millions of Note 7 phones due to battery self-ignition. But that incident did not have a lasting impact on Samsung's business.
But if the problem with this folding phone proves to be ubiquitous, its impact may be even more serious. The company expects to sell only 1 million foldable phones this year. Compared with the sales of 292 million smartphones in 2018, this figure is only a fraction, so the economic loss to Samsung may be small. But the bigger risk is that this failed product may hurt consumers' interest in all foldable phones.
Samsung and many of its competitors have been betting on the design of new products, hoping to at least promote product sales. Since the smartphone reached its peak in sales in 2016, its sales have been slowing down. Consumers are becoming more and more satisfied with existing mobile phones, so the frequency of replacing mobile phones is getting lower and lower. This is alsoHuawei,MilletThe reasons why many companies, such as Lenovo and Motorola, have developed foldable screen phones.
Samsung is undoubtedly the most efficient of these companies. This is not only because it is the world's largest smartphone seller, but also because it sells its technology to others, especially Apple. Some speculate that Samsung's profit from the supply of organic light-emitting diode displays for the iPhone X exceeds the sales profit of the Galaxy S8. If Samsung's folding screen technology is successful, then Apple is likely to use it in future iPhones too.
If this folding screen phone stepped into the footsteps of Google Glass, it would become a nightmare for Samsung. Google Glass, launched in 2013, has become a poor loser, not only technically immature but also severely hit people's desire for augmented reality glasses. In contrast, the use of foldable phones is more obvious, but Samsung must be careful not to stifle this market in the cradle.