When Android phones first entered the market, HTC phones can be said to be synonymous with Android phones. Now, more than ten years later, the current situation of HTC phones has reached dangerous level. Recently, some netizens feedback HTC mobile phone Jingdong self-operated flagship store, Tmall official flagship store has been unable to search.
According to the actual measurement, JTC will present HTC Vive Jingdong self-operated flagship store and related products when it searches for HTC. HTC mobile phones have no trace. When Tmall searches for HTC, it will present the official flagship store of HTC. Unfortunately, the page after the click is displayed, “The corresponding store information is not found”.
However, according to the previous link to buy a mobile phone can still enter the HTC Jingdong self-operated store, which means that the store is still there, but HTC U11, HTC U11+, etc. have been removed. Prior to this, HTC Tmall's official flagship store had removed all mobile phone products, and HTC responded that this was because the mobile phone was short-lived and will continue to be sold in the future.
Just in early March, foreign media reported that HTC was in talks with a number of small Indian smartphone manufacturers about brand licensing, including Micromax, Lava and Karbonn, and Lava and Karbonn may be licensed to produce HTC branded smartphones. If successful, the brand license agreement will bring an income to HTC. HTC has previously entered the Indian market, but it has not succeeded due to competition from mobile phone brands such as Xiaomi and Samsung.
According to public information, HTC was established in 1997, and its initial business is the processing business of mobile phones and smart hardware. After that, it has cooperated with technology companies such as Microsoft and Google. In 2006, it established its own mobile phone brand. In 2008, it launched the world's first Android mobile phone HTC G1. Since then, it has launched more than 50 models in less than 4 years, and has a market share of 9.1% in the global mobile phone market in 2011. Beyond Nokia, second only to Apple. As the originator of Android smartphones, HTC has been infinitely beautiful, but in recent years it has been going downhill, and the rumors of “exiting the mobile phone market” are endless.
In early April of this year, HTC announced revenue data for March and first quarter of 2019. Data show that HTC's March revenue was NT$1.31 billion, almost double the 6.3 billion yuan in February. Although this is good news, it still fell by more than 50% compared to the 2.7 billion in the same period in 2018. HTC's cumulative revenue for the first quarter of 2019 reached NT$294 million, a 66% drop from the 8.8 billion in the same period in 2018.
HTC mobile phones are now in this situation, and it really makes people feel sorry~