For example, the "Chinese People's Liberation Army General Hospital" is often referred to as "301 Hospital" and "Binhai Hospital" in Tianjin, Yantai, Yancheng, Taizhou and other cities with the same name hospitals. Many hospitals have "other names" only local talents are clear, the field It is difficult for people to find out.
In order to allow users to obtain public hospital information through Baidu search more quickly and accurately,In July last year, Baidu branded public hospital names (including abbreviations). Up to now, more than 145,000 public hospital names (including abbreviations, nicknames, and common names) have been protected.
Due to the complexity of the user's retrieval behavior, the search results are often used in the search, resulting in different lengths of addressing terms in the same public hospital.
For example, "Northern Hospital Third Hospital Telephone", "Northern Hospital Third Hospital Official Website", "Northern Hospital Third Hospital how to go", "Northern Hospital Third Hospital Address", etc., we have brand protection.
Baidu said,Now when searching for the names of these protected public hospitals (including abbreviations, nicknames, and common names), there will be no commercial promotion of other hospitals.
Baidu also called for if you understand some short names of your hometown hospital, and in Baidu (whether computer orMobile phoneWhen searching with this abbreviation, as long as the hospital is found not to be presented in the form of the first official website protection in the search results, it is sent to the official Baidu official public number in the form of the public hospital full name + hospital abbreviation / common name + official link. Baidu will arrange a special person to collect, after the verification of qualifications, abbreviations and trademark verification, the brand will be protected.