Han Yimin, Author of Tencent's Front Line
On May 23, Honeycomb announced the completion of a new round of financing of $250 million. This round of financing is led by Tencent and jointly invested by General Atlantic, Enlightenment Capital, Yuantai Evergreen Fund, NM Strategic Focus Fund and eGarden Ventures. The completion of the new round of financing has further consolidated the status of Honeycomb as a content giant in the tourism industry. It also marks that Honeycomb has entered the industry's leading position as an online tourism platform starting from the strategy community.
Honeycomb Tourist Network has been officially operated as a company since 2010. It has rapidly become the largest tourism community in China, based on a large amount of content and active users. Beginning with hotel booking in 2015, Honeycomb has strengthened its content advantages while continuously cultivating the supply chain, forging service capabilities, realizing complete business closed-loop from community to e-commerce, from content to transaction, and achieving GMV growth of more than 100% for four consecutive years. Honeycomb is one of the few successful examples of content commercialization in the Internet industry.
According to public data, Honeycomb received $133 million in D round financing in December 2017, and received capital injections from top global investment institutions, including General Atlantic and Temasek. The new round of financing led by Tencent shows that Honeycomb has formally become an important part of Tencent's layout tourism industry, and will also make the online tourism market present a new competitive pattern.
In a public speech in April this year, Ma Honeycomb CEO Chen Gang proposed