Spark software mimics some of the features of Instagram's image stream display, and requires new users to select at least five interest types to display personalized image recommendations such as Pinterest.
According to reports, Amazon aims to let users share pictures of various commodities, recommend or praise each other, and let users enter stores through pictures to promote its core e-commerce business.
Why did you fail?
According to a US science and technology media report, only 10,000 Amazon users experienced spark software in the first 24 hours, and that number has not improved significantly in the short life cycle of the application. Amazon also limits posts and comments to members of the Prime shopping package, and non-Prime members can only passively browse summary content, which is tantamount to self-restraint.
However, Amazon doesn't have to worry that social networks will soon overtake itself in terms of commodity search. According to a survey by AdeptMind last year, 46.7% of American shoppers search for products on Amazon, compared with 34.6% at Google.
E-commerce functions help social networks expand their ecosystems, but these functions do not necessarily attract consumers away from specialized e-retailers such as Amazon.
However, whether Amazon will give up social shopping altogether still needs a question mark. Perhaps in the near future, netizens will probably see other Amazon products trying to penetrate this emerging market.