Sensor Tower analyzes consumer quarterly spending on the App Store and Google Play's top 100 publishers, which averaged $130.4 million in consumer spending in the first quarter of 2019. The data also showed that the publisher's average total revenue was $83.8 million, compared to $51 million for Google Play during the same period.
Further analysis of the first quarter of 2014 to 2019 also shows that the compound annual growth rate is about 31% for the entire period, and the App Store is slightly better than Google Play, with an annual growth rate of 31.3% and 31.2%. In five years, the average revenue of the top apps in the app store increased by 291%, while the average revenue of top apps in Google Play increased by 289%.
There is a big difference between the specific types of apps in the store, and the average non-gaming app’s average consumer spending in the App Store is $23.3 million, which is 232% higher than Google Play’s $7 million average consumer spend. As a major source of revenue, the gap between stores is much smaller. Although the App Store is still in the lead, the top 100 publishers in the first quarter of 2019 had an average game revenue of $70 million, while Google Play earned $48 million and the App Store was only 48% ahead.