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Tesla's Asian business restructuring: setting up a new department to bet on the Chinese market

via:博客园     time:2019/6/19 8:02:06     readed:123

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Original title: Tesla to Revamp Asia Business Structure to Focus on China

NetEase Technology News, June 19 news, according to informed sources, as Tesla is preparing to start production of new cars in China, the world's largest electric vehicle market, the company is restructuring its Asian business to put more energy into in China.

The above-mentioned insiders said that Tesla is divesting its Asia-Pacific business unit and establishing a new Greater China division covering China and Hong Kong, Taiwan and Macau. Since the plan has not been publicly announced, these people are not required to be named. They said that Zhu Xiaoyu, who took over as the vice president of APAC operations from Ren Yuxiang in 2018, will lead the department.

Tesla CEO Elon · Elon Musk bet on China, where Tesla is second only to the United States, boosting sales and restoring investor confidence. Since the beginning of this year, Tesla's share price has continued to decline.

Tesla is building a new super factory in Shanghai and plans to start production later this year to enhance its competitiveness in China. In China, Tesla has hundreds of electric car competitors.

Zhu Xiaotong will continue to lead the operation of the Shanghai plant. Last year, he began to take charge of other aspects of Tesla's China business, including the launch of its super charging station. According to people familiar with the matter, Zhu Xiaotong will also be responsible for sales and training for teams in China and other regions. They said that other teams in the Asia Pacific region will report to Tesla's headquarters in Palo Alto, California.

Tesla’s representative in the United States did not respond to requests for comment, and Musk, Ren Yuxiang and Zhu Xiaoyu did not respond.

Tesla's latest quarterly results failed to meet analysts' expectations, highlighting the need for the company to expand outside the US. The US government halved the tax incentives for the purchase of Tesla since January, dragging down the company's new car demand in the US in the second quarter, while Tesla is difficult to offset the decline by launching Model 3 in Europe and China. .

As of Tuesday afternoon in New York local time, Tesla shares rose 4.3% to $226.39 per share, or 0.6%. However, the stock has fallen 32% so far this year. (small)<#comment>

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