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20 words 20,000 yuan: Alipay announced the "one word thousand gold" anti-fraud reminder copywriters (Figure)

via:cnBeta.COM     time:2019/8/2 16:30:43     readed:133

@哦曲黎敏007 submitted the copy: "Guest officer, think twice, maybe the bad guy is thinking about your hard-earned money!", and @a猫168, @BlliNK, @咸鱼flag, @吴痕The four users of Weiwei who participated in this event will receive a small gift, and the copywriting with better anti-fraud and wake-up effect is:

1. Guest, think twice, maybe the bad guy is thinking about your hard-earned money!

2. Easy to press, hard work for ten years, call to confirm and then turn!

3. The network is deep, and the transfer is true. The transfer was not careful, and the relatives had two tears.

4. Make money thousands of dollars, the first safety, the money is not standardized, the two tears of loved ones.

5. Transfer all of a sudden, regret for a lifetime, hesitate for a second, save a decade of work.

However, during the two-week test period, Alipay found that no matter which one was used, most people who were deceived did not look at the reminder. The wake-up effect of the selected copy is also not good. Therefore, we launched the "Wake Up Hotline" and took the initiative to call the deceived users over the age of 50, and kept calling and listening.

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related articles:

6 adults do not listen to being cheated: Alipay rewards anti-fraud copy 1 word 1000 yuan

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