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AMD Su Zifeng is its own chip platform: better and cheaper than Intel

via:博客园     time:2019/8/8 12:30:48     readed:138

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Tencent Technology News, August 8 news, according to foreign media reports, local time on Wednesday, AMD CEO Li Zi Su (Lisa Su) said in an event in San Francisco, AMD's latest server chip performance is better than Intel price A higher level of similar chips, and pointed out that Google is already a customer of this new product.

Su Zifeng said that AMD's latest Epyc chip has up to 64 processor cores and uses a 7-nm process. She said that increased performance and efficiency will reduce the operating costs of data center owners by half.

Under Su Zhifeng's leadership, AMD is trying to break the rules and prove that it can always provide processors that rival Intel's products. Wednesday's AMD CEO statement is aimed at the lucrative server chip market. This product is a key component of machines running the Internet and corporate networks.

“We are just getting started in the server market. “What you can expect from us is consistency. This is not just a problem with a generation of products. This is a road map question about building a multi-generation product. ”

Alphabet's Google has begun using the new Epyc processor in its data center and will deploy more Epyc processors in the server farm running cloud computing. Google adoption means that many large cloud computing companies are AMD customers.

Bart Sano, vice president of engineering at Google, said, "We have seen AMD server chips perform very well under a variety of workloads. "These chips enable Google to offer cloud services to customers at a lower price," he said.

About 10 years ago, AMD's server chip market share once reached more than 20%, but due to production delays and products did not achieve the expected performance, AMD's performance was hit hard. This allowed Intel to regain lost ground and reduce AMD's share of the chip's price of more than $10,000 to less than 1%. According to market research firm Mercury Research, AMD's market share was 3.4% as of the end of the second quarter. This is an increase from 1.4% in the same period in 2018.

The business in this area has undergone tremendous changes. At present, server chip orders are mainly controlled by a few large companies such as Google, Microsoft and Amazon. These companies operate large data centers that provide computing services over the Internet, and have taken over many of the work traditionally done by the company's internal data centers.

AMD announced on Wednesday its product comparison with the Intel Xeon processor. According to the company's calculations, the top-of-the-line new Epyc server chip with a listing price of less than $7,000 outperforms the Xeon 8280M, which is priced at $13012.

AMD's share price continued to rise this year as investors bet that Su Zifeng will continue to make profits for the company's reforms. Even after the chip stocks plummeted since the end of July, AMD's share price has risen more than 58% this year.

Intel executives said they still have confidence in the performance of their products.

Lisa Smidman, vice president and general manager of the Intel Xeon division, said: "It is a natural market behavior to keep customers focused on their choices." "It is our job to continue to win this business." ”

Spellman said that many large data center owners are using custom Intel chips. She said that the standard performance of the entire industry does not reflect the performance improvement brought by this optimization. (Tencent Technology Review / 皎晗)

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