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High-quality map, Huawei's "position-grabbing war"

via:博客园     time:2019/8/14 22:53:01     readed:52

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Huawei has released AR high-quality maps, which will land in 1,000 locations by 2020.

Wen: Li Rong

In the area of vehicle networking, Huawei's territory is becoming stronger.

Ren Zhengfei once said that Huawei does not build cars, but to do car networking, Huawei is now acting.

Nowadays, the production time of automatic driving in global automotive enterprises is around 2021. As a necessary technology, high-precision maps should land earlier. It is expected that 2020 will be the year when main engine factories determine suppliers. Judging from Huawei's recent actions, it is also preparing for the advent of the era of automatic driving. The competition for map capability has become an important part of Huawei's incremental supplier of automatic driving.

Starting to declare the qualification of Class A surveying and mapping, to confirm the publication of map services, and can be accurate to decimeter level, this series of operations shows that Huawei's high-quality map product chain is becoming more and more perfect.

Application for Grade A Surveying and Mapping Qualifications

With the acceleration of autopilot commercialization, the supporting map industry has also ushered in a critical period, in which Gao Jing Map, as the core of its pillar, is ushering in a wave of outbreaks, surveying and mapping qualifications, and examination number mapping key. On July 5, the website of the Ministry of Natural Resources announced the Class A qualification application for navigation electronic map production by Huawei's Beijing Huawei Digital Technology Co., Ltd.

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In the view of industry practitioners, the Class A qualification of navigation electronic map making is one of the highest gold content Grade A surveying and mapping qualifications.

Up to now, 19 companies in the national market have the qualifications, including map service providers such as Four-Dimensional Mapping and Easy Mapping, and Internet companies such as Golden and Drop Mapping Technologies.

On the eve of many competitors and potential entrants stepping into the field of high-precision maps, Huawei has made it clear that it wants to enter into high-precision maps. What does Huawei want to do?

In fact, Huawei has been deeply involved in vehicle networking before the autopilot tuyere. In December 2013, Huawei announced its move into the car network by releasing its own ME909T on-board module and promising to spend hundreds of millions of yuan a year on research and development related to vehicle networking.

Since then, Huawei has frequently reached cooperation with the main engine factory, including providing Mercedes-Benz and Audi with on-board communication module Heath chip; deploying the hot spots of WiFi to Toyota; and forming a strategic cooperative relationship between Dongfeng Automobile and Changan Automobile to jointly develop vehicle networking products. In addition, Huawei, holding hands with Audi, officially announced that the two sides will jointly innovate in the L4 level autopilot and demonstrate their leading technology through the latest Audi Q7.

From a series of cooperation, we can see that Huawei still takes its good communication as the entry point of the automotive industry, and hopes to expand its position in the intelligent transportation ecological chain through vehicle networking and autonomous driving.

Then, Huawei is applying for Grade A qualifications for high-quality mapping. Once approved, Huawei will become a powerful supplier of automatic driving solutions. In other words, Huawei is likely to become the 20th enterprise in China that can construct high-quality map of automatic driving, which means that Huawei has captured another castle of the ecological chain of automatic driving, and shows that it can carry out high-quality map-related business with automatic driving in the future.

At the same time, it is also a very important step for Huawei's layout in the whole field of automatic driving. Class A surveying and mapping qualifications provide Huawei with access keys to automatic driving maps. However, according to industry estimates, the biggest difficulty in the development of high-precision maps is whether the automatic driving solutions based on various sensors can accurately solve the pain points of users, and whether the technical maturity and users'demands and senses can match.

If Ren Zhengfei's statement can become a reality, it means that the Huawei-led 5G is a key step to achieve self-driving.

With the support of 5G technology, fast communication can be achieved between vehicle and vehicle, vehicle and base station, base station and base station, so as to obtain a series of traffic information such as real-time road condition, road information and pedestrian information, so as to improve driving safety, reduce congestion, improve traffic efficiency and provide vehicle entertainment information.

Compared with 4G network, 5G network has the characteristics of super bandwidth, ultra-low delay and super large access capacity, and the peak rate is increased by more than 20 times. At that time, the urban transportation system will become a huge, real sense.

Cloud computing helps every car to have a smart brain, and enough information about road conditions makes every car know the road like the palm of its hand. Under such conditions, no one can drive at all. Industry insiders said that after the launch of 5G and smart chips, Huawei has hidden for many years and exposed its ambition for automatic driving.

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Application of Class A surveying and mapping qualifications, the abacus is very clear, Huawei will eventually be built into a 5G Hongmeng operating system chip high-precision map autopilot layout.

The question is, what kind of high-quality maps and attributes are needed for automatic driving, and more importantly, how does Huawei plan to play the chess game of high-quality maps?

According to Xin Zhi-jia, automatic driving needs a real-time updated map, which can discover real changes and maintain itself. On the one hand, it ensures the accuracy, safety and reliability of industry acquisition, on the other hand, it guarantees the scale and freshness of crowdsourcing data, and achieves a high accuracy and real-time change detection. The perception map of the environment.

In short, in many places beyond visual range and beyond the sight of sensors, it is very difficult for the car to realize perception and judgment. As an enhanced sensor, high-precision maps can help the automobile to make a decision and make the right decision at the right time.

Centimeter level Positioning of Map Kit- Mobile phone

Not long ago, some high-quality map practitioners believed that Huawei was not necessarily prepared to independently produce high-precision maps, and that the application qualification might be only to meet the needs of automatic driving test.

However, the fact is that Huawei will launch a map service in the near future, using mobile phones to achieve centimeter-level positioning.

On August 10, Zhang Ping, president of Huawei's consumer business cloud services, unveiled an overseas MapKit for Huawei in a speech at the 2019 Huawei developers' Conference.

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He said:

In addition, Zhang Ping'an said that MapKit is a backstage map service capability, not a consumer-oriented map application. It mainly takes advantage of the core-end-cloud collaboration of Huawei smart terminal, opens up more map innovation services, and enables application developers to have a broader innovation space.

That is to say, Huawei wants overseas application developers to integrate HUAWEI MapKit. When other map services are not available, Huawei can also use its map service capabilities to ensure the continuity of user experience. According to Xinzhijia, all applications under Huawei will take the lead in applying its own map service. At the same time, Huawei Map Service capability will open up 6 categories and 25 API interfaces, covering more than 150 countries and regions overseas and supporting more than 40 languages.

Through MapKit, developers can customize maps and add markers, real-time road and route planning, precise positioning and AR navigation and marking, and support augmented reality mapping.

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So what exactly is Huawei's map like?

Industry insiders conclude that Huawei's map logic has four main features: customized map, real-time road condition and planning, precise positioning, AR navigation and marking.

It is worth noting that, following the release of Hongmeng os, Huawei released the Cyberverse digital platform, which is Huawei Map Service.

According to Xinzhijia, the platform provides navigation and marking for AR Scene Map Service Platform, while using mobile phones for centimeter-level positioning.

In addition, Huawei internal engineers have publicly stated that Cyberverse can be used in scenic spots, museums, smart parks, airport high-speed railway stations and other space. At present, there are three-dimensional walking navigation, virtual building information, intelligent park IoT information and other application scenarios. This year, it will be tested by developers in five famous scenic spots in China, and by 2020. At the end of the year, services will be provided in 1000 locations.

In short, Huawei said that it did not build cars or spare parts, but only laid out the network of vehicles. In fact, the huge automobile and travel industry has also become the big market of Huawei, superimposing vehicle-road coordination, urban management and other derivative formats, which obviously has more imaginative space than car-making.

According to Ren Zhengfei, Huawei's 5G technology has been two to three years ahead of its global competitors, giving it a commanding high point in communications infrastructure related to autopilot. Despite the disclosure.

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