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How many good products did Yahoo kill in the acquisition of a ruined family?

via:新浪科技     time:2019/8/25 10:31:11     readed:114

Yahoo! has created a record that all of the quality products it acquired have been destroyed:GeoCities, Delicious, Flickr, Tumblr, and more. At that time, Google founders came to the door to ask for the acquisition, Yahoo refused;MicrosoftRaised Yahoo with a high premium, Yahoo refused. One of the company's most successful things was to sell Yahoo China to Alibaba for a 39% stake in the latter.

How did Yahoo buy a ruined family?

Yahoo has hoped to boost the company's performance by acquiring startups. Since 1997, Yahoo has acquired more than hundreds of startups. These companies that Yahoo acquired have not brought much value to them.

Tolstoy said: "Happy families are always similar, and unfortunate families have their own misfortunes." However,For a group of startups acquired by Yahoo, their misfortunes are the same:Both buyers and sellers were very happy at the time of the acquisition, saying that they would bring better things to the users. However, the reality is there, they are busy overcoming integration issues, endless meetings and repressive bureaucracy, making product development slow and even stagnating. When the contract expires and you are free to leave, the founders will leave. The website is in trouble and enters the old age. The user also pats the butt to leave.

Take a look at the bad acquisitions of Yahoo, and you know that the "product killer" nickname is not a fake name.

Count the products that are destroyed in Yahoo!

The originator of online music and video sites: Broadcast.com

In 1999, Yahoo acquired Broadcast.com, an online broadcast business startup with poor financial performance, at a price of $5.7 billion.The deal was also named "one of the top ten deals for buyers. The acquisition was just over and the Internet bubble burst, and the company's assets were almost reduced to zero.But the deal became a single person. The owner of the Dallas Mavericks, Mark Cuban is the owner of the previous broadcast.com, which is the first "big money" earned by the cattle boss. After the acquisition, the service was renamed Launchcast and has worked with a number of companies. But after the baptism of the Internet wave, the concept of Internet broadcasting is completely outdated.

The earliest search engine overlord: Altavista

Before Google was born, the best search engine for the early Internet was AltaVista.It was created by DEC researchers, launched in 1995, and was acquired by Yahoo in 2003. AltaVista has hardly made any innovations. In addition, AltaVista's elite technology has been extracted and injected into Yahoo's search products. Today's Yahoo search backend is Microsoft's Bing. In 2013, Yahoo terminated the surviving AltaVista. AltaVista has almost created the search market and is Google's most successful search engine before, but the ultimate fate seems to be becoming a fossil and being included in the museum.

The third largest online virtual community in global traffic: Geocities

In 1999, Yahoo acquired GeoCities, the third largest online virtual community in the world, for $3.57 billion. GeoCities is a web hosting service company founded in 1994 by David Bohnett. The Global Village service uses advertising on hosted web pages to generate advertising revenue.Since being acquired by Yahoo in 1999, almost nothing has been done.Until June 2009, Yahoo announced that it would close Geocities on October 26, 2009.

The earliest image social product: Flickr

Flickr was released in February 2004 by the Canadian company Ludicorp. After being popular, it was acquired by Yahoo in March 2005. Since then, Flickr has no longer been aggressive.In 2008, the original founders left. Since then, in 2008 and 2010, although it is the company's few popular services, it has become the main target of layoffs.According to Flickr employees, after 15 years of acquisition by Yahoo, the Flickr team spent about 15% of their product development time. The remaining 85% was in the back and forth with Yahoo. In addition, the Yahoo! company’s bureaucracy was cool and trendy. Flickr can't innovate, missed social networking first, and missed the mobile internet. After Instagram was on the mobile platform for two years, it was natural to imagine the launch of the App.

The originator of web bookmarks: Delicious

Delicious, formerly known as del.icio.us, is a free social networking service for sharing web bookmarks. It was launched in late 2003 and developed by Joshua Shacott. Delicious has never been integrated into Yahoo's ecological chain. Most of the time ignore the founders and then change management staff very frequently. Dave Dash, a former engineer at the bookmark service Delicious, also said,Yahoo lacks planning and vision for the acquired products. Although it has been acquired for several years, Yahoo has not really integrated it into its own product system.Yahoo not only gave up the founder of Delicious, but also frequently changed the management team.

▲Investing in Alibaba may be Yahoo's most correct decision

It must be pointed out that integration after the acquisition is a very low success rate. This is true in any company. Yahoo is only a successful case in addition to acquiring a 40% stake in Ali and investing in Yahoo Japan.

There is obviously a big problem inside Yahoo, as an article written by Yahoo’s senior vice president, which is widely spread within the company, states thatYahoo’s middle layer is busy doing PPT,It means that you can't sink your heart to make products at Yahoo. This also led to the departure of the founders of Delicious, Flickr and other companies.

Paul Graham, founder of entrepreneurship godfather YC, acquired his startup in Yahoo in 1998. He also worked in Yahoo for a few years. He once wrote an article recalling his short work experience at Yahoo after the company was acquired at the end of the last century.1. Yahoo has positioned itself as a media company, earning quick money by selling banner advertisements, and making money fast, and not thinking about progress; 2, Yahoo engineers are second-class citizens, and their quality is not high.

Yahoo had 500 employees when his company was acquired by Yahoo (1998); Google also had 500 employees when he first visited the Google office. He felt a different mentality from Yahoo at Google: he chatted with Google employees in the cafeteria and talked about manipulating search results sorting (seo); Google employees had a sense of ownership and asked: What should we do?

Yahoo's decline, of course, is not just these reasons. The founder’s leadership and personality, the lantern-style manager, and even among all the giant Internet companies,Yahoo in the last 10 years is basically the only company that has no real owner.Wait, it's all a problem, a series of questions.

Google also has a number of failed products, such as social and communication tools Google Buzz, Google+, Google Q&A, Google Glass, and more. But in search, video,Mobile phoneThe operating system and other fields are still in the leading position in the industry.Yahoo's problem is not only killing a bunch of acquired products, but also because of its lack of concentration, its once-advantaged business has become a mess.Since the beginning of the 21st century, Yahoo has been widely spread on the product line, including video, social networking, and games. This led to it, once again ignoring the most important search engine business, giving the opponent a chance to rise.

In the final analysis, the problem may be thatYahoo's DNA is no longer suitable for this era.It is more like a transitional product of the era of traditional media and new media. This company is not technical, nor does it advocate openness and UGC. It is a traditional gateway to the skin of new media. Such companies cannot compete with any strong rivals in this era.

Yahoo will be history, but still worth remembering

Yahoo is the pioneer of Internet portals, and it was the preferred website for Internet users. Many of China's first-generation Internet users first came into contact with Yahoo or Yahoo China. And the example of China's first-generation Internet website learning is nothing more than Yahoo and its portal model. On July 25, 2016, US telecommunications giant Verizon finally finalized the acquisition of Yahoo's core assets for $4.8 billion. After Verizon merged Yahoo with its AOL company. It is sighing that after more than 20 years, Yahoo’s final fate is still being integrated as a portal with another portal.

The existence of each company has its historical mission, and the mission can be completed to withdraw from the historical stage.Regardless of Yahoo's future, its contribution to the Internet will never fade.Yahoo was the first company to move the yellow pages of the phone to the Internet, and Yahoo made two points. The "free of users" and "advertisement as a channel for realizing traffic" have great implications for the Internet. Just like Wu Jun said in "The Tide of the Waves":

A hundred years later, if only the two people who contribute the most to the Internet are remembered, they are likely to be Yang Zhiyuan (Jerry Yang) and David Ferro (David Filo), instead of today's more famous Internet entrepreneurs Page, Brin or Zuckerberg. Their contribution to the world has gone far beyond creating Yahoo, the world's largest Internet portal, but more importantly, it has laid down the rules of the game that the Internet industry has followed so far in the world-open, free and profitable, and has invented a new business model that allows users and customers not to be the same person.

It is because of their contribution that we have been able to get all kinds of information free of charge from the Internet, and to transmit information and share information through the Internet, so that our lives can be changed. Maybe a hundred years later, Yahoo will no longer exist, but people will compare them to Edison, Bell and Ford.

Main reference link

The decline of a "flow" enterprise, Feng Lunfeng Ma Niu

Yahoo is really a magical company.

"The Tide of the Wave", Wu Jun, Electronic Industry Press

How Yahoo tried (but failed) to go big, and is now going home, Michael R. Wade, imd.org

Yahoo’s demise: The internet giant’s failure is a story of missedOPPORtunities, Faran Mahmood, tribune.com

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