Apple has opened more than 500 Apple Stores around the world. These retail stores in different countries and regions share a common goal: to serve local and even global consumers, and eventually become a bridge between consumers and Apple.
In order to achieve this, these Apple Stores rarely use the same decoration and display. The in-store design combines the local construction style to achieve "do as the Romans do". Through a series of articles, we will show you some of these Apple Stores located in different countries and appreciate different "Apple features".
I'm going to introduce to you today is the Apple Champs-showcases, on the Richmond Street, Paris, France.
Champs Elysees Street is located on the axis connecting the Louvre and the New Arc de Triomphe. It runs across the East-West main road of Paris, the capital of France. Its special geographical location makes it not only the busiest central street in Paris, but also one of the most famous streets in the world.
Apple Champs- É lys é es is located in an Osman-era apartment building on the corner of Champs Elysees and Washington Street, and the interior of the building was designed by Apple and Foster Partners to build the, Jony Ive.
"Our first priority is to respect the history of the building and at the same time to properly renovate it through careful design to create an elegant and friendly space. All levels are cleverly connected, warm and bright, showing the city's never fading spiritual outlook. "Jony Ive is attalk about"The design of the Apple Champs-Blysys Aries said."
After entering the building and passing through a 19th century "Parisian Corridor", a specially designed interior courtyard came into view. In order to create almost the same natural environment as the outside, a lot of green vegetation is planted in the courtyard. At the same time, the huge daylighting skylight at the top ensures that enough natural light sources can be received indoors. Apple has set up the courtyard as Forum Interactive Workshop, where visitors can learn a free course on Today at Apple covering photography, music, programming and design.
Looking up, you will find that the lighting skylight at the top of the courtyard is not simple. It is a conical structure with a mirror, similar to a kaleidoscope. Its surface is covered by a photovoltaic plate, reflecting the image and texture of the surrounding building in the form of fragments, showing a stereoscopic view. At the same time, the light and shadow effect of skylight will also change with time and observation angle of view, which is very dreamy.
Walking on, the timber and marble that support the building have been properly renovated and become more exquisite and elegant than ever before.
Foster Partners of the Architectural Design Institute participating in the DesignExpress"This apartment has undergone several changes since it was built. The purpose of this design is to recover the original texture and connotation of the building by restoring the details and interconnected space of the 19th century Paris apartment. Later design and renovation made the new and old elements of the building form a dynamic juxtaposition. This change in design and style also allows visitors and visitors to get a glimpse of the apartment's history as they cross the different spaces of the apartment. "
In this Ottoman apartment building with a deep sense of history, some modern design and new things are cleverly combined. Not only can you complete an interesting course in a wide courtyard, you can also experience and buy the latest Apple products in retail areas on different floors, and you can even entertain customers or hold business meetings in modern-designed conference rooms, which Apple and Foster Partners have built as a bridge between modern and historical times.
In addition, Apple Champs- É lys é es, like other retail stores, is 100 per cent.Renewable Energy Power Supply。 "Sculptured skylights are used at the top of the inner courtyard to allow sunlight to enter the space below and generate renewable energy through integrated photovoltaic panels. A complete rainwater harvesting system can supply water for toilets, trees and green planting walls. "
The specific address for Apple Champs-showcases is 114av. Des champs-lys ries, a small partner in tourism or study in paris, can go around.