Original title: Google will pay $170 million for YouTube
Netease Technologies News, Sept. 5, according to foreign media reports, Wednesday local time, the Federal Trade Commission (FTC) announced that it would impose a fine of $170 million on Google on the grounds that YouTube, its video platform, was suspected of violating children's privacy laws.
In the settlement, FTC and the New York Attorney General accused Google of promoting the YouTube platform to advertisers because they knew that many YouTube channels were popular among young viewers. In addition, the company tracks the viewing history of children in order to provide them with advertisements, in violation of the Children's online Privacy Protection Act (COPPA).
The $170 million fine is COPPA's biggest fine to date, far exceeding the penalty imposed by the parent company of TikTok (Douyin overseas version) for violating the law in February last year.
The settlement also requires Google to make new changes to its business practices, such as requiring content creators to label content for young audiences and stop collecting video data that is clearly targeted at minors. It is not clear how YouTube defines content for minors, but it said on its blog that its algorithm would seek to
On Wednesday, YouTube wrote in a blog post responding to the settlement agreement, “From four months onwards, we will treat data from anyone who watches children’s content on YouTube as data from children, regardless of the age of the user. This means that we will limit the data collected and used for children's videos to the extent needed to support the operation of this service. ”
YouTube also points out that children's content like this will no longer provide comments and notifications. The platform will also stop directional advertising on such content.
The settlement with Google is FTC's latest attempt to correct privacy violations by Silicon Valley companies. Just last month, FTC fined Facebook $5 billion after a year-long investigation into Facebook's privacy violations after a data abuse scandal at (Cambridge Analytica), a Cambridge analytics firm.
Compared with the huge profits made by Google and YouTube, the $170 million fine is as insignificant as a dime. Google's parent company, Alphabet, is likely to have $161 billion in revenue this year, and YouTube will generate $20 billion in revenue.
That's enough for the FTC member, Rochte.
The drafters of the COPPA, Senator Ed.
FTC Commissioner Rebecca & Middot; Rebecca Kelly Slaughter hopes that the settlement agreement will require YouTube to monitor its children's content platform rather than simply asking video producers to follow the rules.
YouTube does commit to make other changes in the way we work with kids, including a commitment to invest $100 million over the next three years to help video producers create the right content for their kids. But there is a fundamental gap between the terms of the YouTube Settlement Agreement and the hopes of YouTube critics. The more fundamental question is: Is the US government willing to take responsibility for overseeing large Internet platforms? (small)