Not long ago,HuaweiYu Chengdong, CEO of Consumer Business and Managing Director of Huawei, said on Weibo that the future glory is the top two in China and the top four in the world. According to the data exposed by the research institute IDC, the capacity of China's smart machine market in 2018 was 398 million units, down 10.5% year-on-year. The TOP3 brands are: OPPO, vivo and glory.
Zhao Ming said that if the consumer market does not advance, then this goal is actually a strategic choice and strategic requirement. Yu Chengdong even encouraged glory to be the first to compete with brands such as Huawei, Samsung and Apple in the global market.
Since the press conference in December last year, Zhao Ming said that he and the team have been in a "stealth" state, "mainly to do three things: one is to polish the next stage of the product with the R & D team; the second is to develop products The strategy supports the glory of the entire business strategy of the future; the third is to develop new market strategies, including how to win the war of glory in the Chinese market and in the global market."
Take Russia as an example. Zhao Ming said that Russia is not a low-end market and cannot be driven by price. Russians have a very high demand for brands. Before that, leading brands should be in the order of Samsung and Apple. In fact, they are basically consistent with the trend of international mainstream brands. Glory has achieved its current market share by relying on products, channels and business models. Such a model is very confident in the construction of the brand and the building of capabilities in European and developed markets. In addition, glory has also established its own model in markets such as Asia, Africa and Latin America.
"This global strategy is very complete for glory. In the following stage, the key to good strategy is implementation. In the future, we may focus on glory of our own business, polishing products, intensive cultivation, and growing with partners. Zhao Ming said.
When is the goal of "China's top two, the world's top four" completed? Zhao Ming definitely answered this year: "Our core philosophy is to be consistent inside and outside, and to be consistent. Then we will build up our core competencies and gradually win the market. In 2019, we judge the industry by who wins the future and builds the core. Ability. Under the new strategy, glory still needs to return to innovation and quality. In addition, for the young brand of glory, we must add technology and fashion."
Glory 20i is considered to be the prelude to a grand event in the Glory 20 series. It is reported that in May this year, Glory will launch 20 flagship series, more technical attributes, new design will be reflected in the glory 20.
From the 20i design launched this time, we can feel the new changes in glory in product and design concepts. Glory will make your brand younger and design closer to the demands of young people.
Zhao Ming said that glory will take care of many needs, and the two core flagships of the year, the V series and the glory of the digital series are carefully polished. The definition of the Glory V series is the ultimate technology, the definition of the digital series is the trend and aesthetics.
On the channel, it is understood that after 2016, glory gradually began to walk on the line and offline. Zhao Ming said that the proportion of glory online and offline sales has reached a basic half. I have gradually stopped thinking of myself as an Internet brand. In 2019, we will further optimize and develop the offline channels, such as opening a store in the shopping mall in Shanghai Wujiaochang, and launching pilots in various cities such as Shenyang Zhongjie.
Since last year, many manufacturers have their own sub-brands. Whether it will have an impact on glory has also become the focus of attention in the industry. Zhao Ming said that glory Huawei positioning dual brands is for different user groups and different product management methods. Why is Huawei able to make dual brands? Because we have enough synthesis of product innovation capabilities.
This year, 5GMobile phoneWith the folding screen mobile phone has always been a hot topic, the relevant new products of various manufacturers appeared in large numbers.
5G mobile phones have gradually moved from the technical verification stage to the eve of the large-scale commercial stage. Zhao Ming revealed: "Today's 5G mobile phones in the Chinese market and the global market should be said that the first wave of real-scale commercial use, glory is already in preparation. This year we will launch our 5G mobile phone, this 5G mobile phone is very amazing, performance, etc. Every aspect is a very balanced phone."
On the folding screen mobile phone, Zhao Ming said that there has been a lot of discussion inside and it is very optimistic. At present, the biggest obstacle is the achievability of the folding screen, the reliability of the folding, the experience, and the cost integration. The technology inside is not something that ordinary people can do. Glory's face-to-face design has invested huge resources in anti-dropping and other aspects.
“Everyone said that our R&D costs are spent, and we are addressing key technical issues in the core industry. We have already reached this position, and the next step is to go to no man's land. Basic research is needed, only Take the road out and others can continue to go on," said Zhao Ming.