Following the launch of "Apple" Wechat Public Number last year, Apple officially launched a microblog account named "Apple Support" this morning to provide users with a better service support experience.
Apple said, "Here, you can get practical information, all kinds of tricks, and a better experience. "
It is believed that only after seeing the achievements of Apple Support, will Apple be more willing to expand it to more regions and platforms.
In addition, it is obviously appropriate for Apple to choose this time to open its "Apple Support" micro-blog account in China. Influenced by many factors, Apple's 2009 Q1 earnings showed that its revenue in Greater China fell 27% year-on-year, so Apple urgently needs to make corresponding changes. In addition to lowering the price of the iPhone to boost sales, Apple also needs to expand other marketing channels to help curb the downward trend in revenue.
Apple Support is clearly one of Apple's many strategies. It can not only meet the needs of local users for support, but also enhance Apple's brand influence to a certain extent, and even make a certain contribution to boosting the performance of Greater China.