This year, Apple's smart watch product line has ushered in the fourth generation, Apple Watch Series 4. Looking back over the past year, Apple has been insisting on upgrading and upgrading Apple Watch to provide more health and fitness features, better waterproof performance, better, larger display, and more independent use.
Like most Apple products, rumors about Apple's wearable devices began to heat up a few years before the official release of Apple Watch. For example, in 2013, Apple applied for a trademark for “iWatch,” but the device was eventually named Apple Watch. The official naming of Apple products is usually relatively clear at the last minute. For example, before the iPad was released, Apple did the same thing and applied for the "iSlate" trademark protection, but also secretly applied for trademark rights for the official name of "iPad". Perhaps this is a strategy that is difficult to cover.
Apple's Apple Watch also has a number of co-branded collections along the way, including the Apple Watch Herm è s series (the most common version starts at 8688 yuan) as a fashion accessory and Herm è s. There are also Apple Watch Nike series that encourage users to focus their smartwatches on fitness (starting at $2888). Apple has also halted production of certain versions, most notably the Apple Watch Edition version, which originally competed mainly with traditional expensive luxury watches.
To be honest, with the discontinuation of the Apple Watch Edition version, not only the average price of Apple Watch has dropped, but Apple has also defined the key target market for Apple Watch.
In any case, Apple's Apple Watch has grown to become the global leader in smart watches. According to data released by market research firm Strategy Analytics in February, in the fourth quarter of 2018, Apple Watch accounted for half of the global smart watch market, reaching 51%. Of course, this figure has fallen slightly, down from 67% in the same period in 2017, due to the strength of competitors such as Samsung and Fitbit.
Yet, Apple Watch is still the brightest leader in the smartphone market. In a conference call following Apple's results for the first quarter of fiscal 2019, Apple CEO Tim Cook said Apple's wearable device revenues, including products such as the Apple Watch and AirPods, were "close to the size of Fortune 200 companies."
It is said that Apple's sleep tracking function developed for Apple Watch has been tested in the company's internal staff. If the project proves to be viable, it will appear on the sixth generation Apple Watch Series 6, and will also be equipped with low Power mode, so as not to affect the battery life.
As early as June last year, there were rumors that Apple plans to cancel any pushable buttons or buttons on the Apple Watch smartwatch. Instead, it will be the integration of solid-state buttons, and these solid-state buttons are provided by Taptic Engine technology. The tactile feedback simulates the effects of real physical buttons, which not only support touch and swipe gestures, but also built-in capacitive components for advanced health monitoring.
According to the source, the future Apple Watch with solid-state button solution will improve the hardware life and eliminate the seamless appearance of the physical button opening, which will help to provide better waterproof performance. At the same time, because it is a solid-state button, the controller is much smaller than the traditional physical button, and can further release more valuable internal space, which is also conducive to plugging a larger capacity battery to improve battery life.
Finally, everyone said that the Apple Watch has been on the market for four years. Are you a user of Apple Watch now? Which generation are you using? What is the reason for your purchase of Apple Watch? Which feature of Apple Watch is most useful for you? Where do you expect Apple Watch to improve in the future, or what new features will be added?
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