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Apple Reveals Apple TV App: Preparing for Streaming Media Subscription Service

via:博客园     time:2019/5/14 9:01:39     readed:1368


Sina Technology News, Beijing time on May 14 morning news, Apple on Monday launched a new TV application for its devices and some Internet TV, aimed at reselling other companies' programs and launching them later this year. Programs to get more income.

The revised Apple TV app is designed to address some of the headaches that have arisen in the streaming age. For example, programs from the past few seasons may appear on Hulu, Netflix, or iTunes, while current episodes need to be viewed over cable or purchased separately, causing viewers to operate multiple remotes.

Apple's new app will be available in more than 100 markets, combining many services to allow viewers to watch live or on-demand movies, TV shows, news and sports through a single search or personalized recommendations.

Prior to Apple, cable providers Comcast and other companies have taken steps to simplify the modern TV viewing experience.

More important to Apple’s profits, the app also allows users to sign up and buy channels they have not subscribed to without having to create new passwords or download other apps. Apple said that early cooperation channels include HBO, Starz, Showtime and Tastemade, and more partners will join in the future.

Apple executives declined to comment on the economics of these channels, but according to people familiar with the matter, when users sign up for a channel using the Apple TV app, Apple will collect the share.

Apple’s service business sales (including iCloud, App Store and other businesses) reached $11.45 billion in the most recent fiscal quarter, and according to FactSet, analysts’ average estimate was $11.32 billion.

The app will be available on Apple devices as well as 2019 Samsung Smart TVs and some 2018 models. Later this year, customers with certain Vizio, LG and Sony TVs will be able to use the TV app with AirPlay 2.

Apple's TV app also wants users to search for multiple services at once, including using the company's voice assistant Siri. The app will make recommendations based on recommendations from human editors and viewers' viewing habits.

But there are also some restrictions. Netflix said the company's show will not be included in Apple's channel, which means that programs on Netflix will appear in search results, but viewers will need to opt out of the Apple TV app to watch. So far, the Apple TV app only supports three pay-TV providers, including Charter Communications' Spectrum, AT&T's DirecTV Now, and Sony's Playstation Vue.

The Apple TV+ subscription service launched this fall will be based on this app, including original programs by Steven · Steven Spielberg and Oprah · Oprah Winfrey. (woodcutter)

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