A good example from Cwmbran recently is that a 29-year-old Echo owner received an unexpected response from his Echo device. According to Michael Slade, he asked Echo to play his playlist and get the following response: "Of course, this is your sh**head playlist on Amazon. Sorry, something went wrong." This is by no means Alexa. Give an unexpected reply at a time. Michael was shocked to hear the reply. He contacted Amazon's customer service staff, and the latter's reply also shocked him.
Michael said that he did not customize or change the settings that might cause Alexa to call him sh**head. Amazon has dealt with this issue and asked Michael to provide all Alexa logs for further investigation. The company also continues to offer him a gift card worth £255 and an annual Prime membership. Michael did notice that this happened after he canceled his Prime membership, and this has never happened before. Amazon has investigated the matter but remains skeptical.
Amazon stated in the statement:
Customers can personalize their Alexa experience, including playlist names. Alexa will not reply in this way without some customization from the user.