LooksappleThe top executives who will attend the event are likely to be frequent visitors to the Sun Valley meeting-CEO Tim Cook, Senior Vice President Eddie Kuy.

Such meetings are an excellent opportunity for business leaders to communicate with each other and reach a preliminary business agreement. In the past, major deals such as Disney's $19 billion acquisition of ABC/Capital Cities, Jeff Bezos for the Washington Post were made in Sun Valley.

This year's conference is at a critical moment for Apple as it plans to launch two new services this fall - Apple Arcade and Apple TV+. For Cook and Kuy, the event may be an opportunity to find new partners, especially for Apple TV+, which needs to constantly introduce new programs to retain subscribers.

Recently, Kui has said that Apple is focused on creating the best video content, rather than creating the most video content. It's unclear whether Apple TV+ will launch any third-party content, which may make it difficult to compete with similar products like Netflix, HBO, Disney+ and Amazon Prime Video.