Netease Technologies News, July 19, news, foreign media Fastcompany published an article saying that Amazon's just-ended Price Day shopping holiday is just a fake version of Alibaba Shuang11, which will never reach the height of the latter in China.
The following are the translations:
Amazon has been holding hands with Lady Gaga and Kobe Bryant recently
Prime Day is already comparable to Holiday Shopping Festivals such as Black Friday and Online Monday. But Amazon's goal is much more than that. It really wants to target the double eleven in the Eastern Hemisphere. Last year, in Shuang11, Alibaba's e-commerce platform sold more than $30 billion in 24 hours, compared with $4 billion in 2008 for Price Day.
For a long time, Chinese science and technology companies have been imprinted with shanzhai.
But now, from Facebook to Amazon, American technology giants are increasingly emulating China's innovations in order to enhance their dominance, becoming like Tencent and Alibaba in China, an integral part of people's daily lives.
When American companies imitate the Chinese model, they often fail to grasp the essence of what really makes Chinese innovation successful. At this point, there may be no better example than Amazon's version of Double Eleven Prime Day.
Although Amazon can reproduce Alibaba's success in flash buying, entertainment, music, celebrity collaboration and all the publicity money can buy, Prime Day will never reach the height of Shuang11 in China in the United States because of the fundamental differences between the two companies and their respective platforms.
Amazon, even Prime Day, revolves around the Amazon brand. Alibaba, by contrast, has enabled Singles Day to revolve around all the brands and sellers on its platform that people really like.
Alibaba Chairman Ma Yun has always gone to great lengths to explain why Alibaba is not just the Chinese version of Amazon.
In 2009, Alibaba began to turn Singles Day into a shopping carnival. In 2015, in commemoration of the company's 20th anniversary, Amazon began hosting its annual sales banquet Prime Day, trying to nurture consumers to acquire sexual behavior from scratch.
Again, one emphasizes others and the other emphasizes Amazon itself.
Alibaba has also maintained this mentality in the process of expanding his ambitions for the National Day holiday. In 2016, the company launched a campaign.
During the Prime Day concert, Amazon advertised Amazon Wardrobe for clothing.
With the approaching of the National Day holiday, Alibaba broadcast the program to show it.
Again, one promotional event showcased other people's products, and the other showcased Amazon's own products.
Nike, Apple, Coca-Cola, Uniqlo, Zara, L'Oreal and other brands have opened their own flagship stores on the Alibaba platform. Alibaba acts as a bridge between sellers and sellers. Amazon, on the other hand, has been accused of using its platform sellers'data to launch proprietary brand products that compete with them.
Don't be surprised when Amazon launches its own Prime Day fashion show and even a TV show that offers a list of Prime Day must-buy items. It will only imitate Alibaba's script more deeply. Amazon can imitate these details, but it can't catch Alibaba's double National Day holiday.
At the same time, Alibaba will push this year's double 11 Countdown Party to the world. (Lebanon)<#comment>#comment><#comment>#comment><#comment>#comment>