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Q2 China Smartphone Scorecard in 2019: OV, Millet, Apple, etc. all declined

via:博客园     time:2019/7/30 14:38:28     readed:787

Author: Editor Liu Diqing: Anxiety

On July 30, the Q2 report of 2019 released by Canalys, a market research institute, showed that as of June 2019, Huawei (38.2%), OPPO (18.3%), vivo (17.5%), millet (11.8%) and Apple (5.8%) ranked the top five in China's mobile phone market share. Among them, Huawei mobile phone shipments grew 31% year on year, becoming the only brand in the top five of the market share showing growth, with a market share of 38.2%, and its smartphone shipments of 37.3 million units.


Photo Source: Canalys Report

Canalys said that 64% of Q2 smartphone shipments in 2019 came from the Chinese market, which is the highest percentage of Huawei's smartphone shipments in China since Q2 in 2013.

Meanwhile, the remaining four smartphone brands in China's top five smartphone market share all grew negatively year-on-year. Among them, OPPO's market share ranked second declined 18% to 17.9 million units from a year ago; vivo's shipment ranked third declined 19% to 17.1 million units from a year ago; millet's shipment ranked fourth declined 20% to 11.5 million units from a year ago; and apple's shipment ranked fifth declined 14% to 5.7 million units from a year ago.


Photo Source: Canalys Report

According to the report, in 2019 Q2, shipments of 97.6 million units in China's mobile phone market fell by 6% year on year. This is already the smartphone shipment growth rate for nine consecutive quarters showing a year-on-year decline.

The report also pointed out that consumers update smartphones less frequently than ever before, mainly due to the impact of 5G networks and devices launched in the first half of 2019, which makes consumers wait-and-see for the time being to buy smartphones.

With the commercialization of 5G in the second half of 2019 and the subsequent improvement in network coverage and quality of service, consumers will increasingly switch to 5G smartphones in 2020, Canalys said. Canalys said the future winners in the 5G smartphone market should be smartphone providers who can quickly lower the price of 5G devices in the light of changes in the market.

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