Ten Yi News "First Line" author Han Yimin
On August 14, Baidu reported internally: Baidu APP has exceeded 200 million in daily life.
Baidu said that since the Spring Festival this year, Baidu APP has increased by nearly 40 million for half a year, and the Spring Festival Evening effect has continued to be released.
Last week, Baidu APP general manager Ping Xiaoli once revealed in the media communication meeting that the continuous flow of information flow, Baijia number, small program and other products in the past two years is the main driving force for Baidu APP's current growth.
After establishing the search + information flow dual-engine strategy, Baidu gradually built its own content ecosystem through the two user products of Baijiahao + smart applet. In the first half of this year, Baidu made a number of investment layouts around the content ecological construction, such as investment. Uncle Kay tells stories, knows, etc., just announced that the investment includes, knowing that it will be connected to Baidu APP in the form of a smart applet. Users can browse all the content and interact with the author. Baidu APP has the same native app experience as APP.
Baidu said that Baidu continues to strengthen the native experience of Baidu APP to attract Baidu search users in external browsers to return to Baidu APP.
Ping Xiaoli once said, “Baidu APP provides a safer search environment, voice and image search based on AI technology, voice broadcast, novels, etc., as well as a variety of smart applets to provide differentiated experience for in-end search. These are the main factors that attract users to abandon their browsers and use Baidu APP. ”
According to the information provided by Baidu, the current Baijia number has 2 million content creators, 95% of head organizations, 87% of central ministries and key government agencies, and 135% of original content increased by last year; smart applets have been There are 150,000 small programs in the station, with 270 million monthly users, covering 271 segments.
Ping Xiaoli introduced, next, Baidu APP's strategic core is to continue to optimize the end experience of Baidu APP products, to create more differentiated experience in Baidu APP; on the one hand based on dual engine and dual ecology, from meeting user needs The starting point is upgraded to the end point that meets the user's needs. This is the top priority of the current strategic direction of Baidu Mobile Ecology.