Apple has opened more than 500 Apple Stores around the world. These retail stores in different countries and regions share a common purpose: to serve local and even global consumers, and ultimately make them a bridge for consumers to talk to Apple. But the Apple Store seldom uses the same decoration and display, and the design in the store will be more integrated with the local construction style, so as to "do as the Romans do". Through a series of articles, we will show you some of these Apple Stores located in different countries and appreciate different "Apple features".
The biggest feature of the Apple Store today is that its predecessor is a library with a strong sense of history.
Apple's Carnegie Library opened in Washington in May, but it was made special not because of the title of "the second Apple Store in the Washington area," and its location. Apple Carnegie Library is located in the Carnegie Library (Central Public Library) in (Mount Vernon Square), Mount Vernon Square, which was funded by Andrew Carnegie and opened in 1903. Today, it has a history of hundreds of years, which makes Apple Carnegie Library Store the "largest historic restoration project to date" for Apple.
The Carnegie Library, located in the heart of the Fernon Square, is surrounded by trees and green plants, is the most valuable type of historical construction in modern commercial development projects. But the public library, which has been out of repair for years, is far from Andrew Carnegie’s original vision, thanks to its long history and extension of the restoration plan.
In 2016, Apple proposed plans to build a flagship store and activity center at the Carnegie Library, which was finally approved by the government in 2017. Mount Vernon Square's C arnegie Library also has a new D C History Center, which includes Kiplinger Research Library, three galleries and a museum store, all owned and operated by the 125-year-old Historical Society of Washington, D.C.
In order to restore the original grandeur of the building, Foster Architecture, who has long been responsible for the design of Apple Store, and Jony Ive have joined hands to preserve the historic appearance and restore the original interior space, as well as restore the unique details of the building in the early 20th century, so that the cultural landmark can be reborn.
Walking into the Apple Carnegie Library Store, you can see the left and right spiral staircases from the original building, which connect three floors. The second floor is where DC History Center and City Historical Society are located.
After crossing the main stairs, you can go to the adjacent Convention Center and the nearby Shaw District. The skylight used to illuminate the original library lending area in the center of the building has also been redesigned. This part of the space has been replaced by an elevated double-decked atrium called "Forum Interactive Workshop", and larger skylights have been set aside to make full use of natural light sources. "Our joint decision with Ive is to make some very careful and minor changes, which are almost invisible... You are not attracted by skylights, but by the sky. "Stefan Behling, head of Foster Architecture, said.
_The library's original lending office was opened in 1903.
This area will also serve as a new base for the store's "Today at Apple" course, where visitors can attend daily free courses on photography, film production, music creation, coding and design with the help of a wide space and a newly established video wall.
On the first floor of the library, the reading rooms on the East and West wings have been replaced by the retail areas where Apple products are displayed. The display of these Apple products refers to the layout of the original reading rooms, and each table is equipped with a very distinctive narrow LED lamps to create an elegant atmosphere.
_1908 Carnegie Library's original reading room on the first floor.
_The first floor of today's Apple Carnegie Library retail store.
The original library area is now transformed into Genius Grove Genius Park, where Apple's Genius Genius team will provide personalized technical support and advice to customers.
Through the main staircase, you can go to the DC History Center on the second floor and Carnegie Gallery in the basement, which shows a large number of historical photos and documents for the public to understand the origin and history of the building.