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Apple Watch 5 goes online like this: Anxiety or Strategy?

via:雷锋网     time:2019/9/12 7:01:05     readed:1784


Apple online Store (China)

One thing to wonder about is that when, Apple Watch 5 was launched on the official website, Apple Watch 4 was removed. Why on earth is it?

The biggest highlight is on the screen.

Compared with Apple Watch 4, Apple Watch 5 has little change in appearance, and the biggest highlight is screen design.

According to official information, the, Apple Watch 5 case has two new materials, titanium case and white precision ceramic case. The screen uses the LTPO screen, does the permanent bright display, raises the wrist or touches the case is the normal brightness, the other time will reduce the brightness display. The new low-power driver, ultra-efficient power management combined with the new ambient light sensor, allows the watch to still have power from early to late 18 hours while the display screen continues.

In terms of health monitoring capacity,AppleContinue to emphasize that the core function of Apple Watch series is health monitoring, critical moment can save lives. Apple has also teamed up with the World Health Organization, the University of Michigan and the National Institutes of Health to do professional research on hearing and women's health. In addition, it can support SOS emergency calls in more than 150 countries and call for help when danger is detected.

In terms of chip updates, each new Apple Watch comes with a new system chip (SoC), to provide faster performance and better battery life. Although not mentioned at the launch early this morning, the new Apple Watch 5 did use a new Apple S5 chip: a 64-bit dual-core processor that brings powerful running speed and sensor processing power, twice as fast as the S3 processor, according to people familiar with the matter. In addition, a small detail has been added, with a built-in compass.

Finally, Apple Watch 5 sells for $399 and the phone version for $499. It is scheduled to go on sale today and on September 20.

An endless stream of new products

In August, Samsung released its latest smartwatch, the Galaxy Watch Active 2, with a minimalist design that suits different scenes such as business and leisure.

In the dial part, Samsung Galaxy Watch Active2 achieves the maximization of screen size through ingenious digital design, which further improves Super AM.The browsing convenience of the display screen. At the same time, users can easily select common applications by rotating the dial clockwise and counterclockwise. In addition, the upgraded One UI interface is more concise and clear, allowing users to have a more intuitive and natural operating experience.

In addition to the improvement of function and material, Samsung Galaxy Watch Active2 has brought a variety of choices for the pursuit of personality and fashion wristwatch style. it not only has interesting dynamic dial design, but also can download more dial through Galaxy Wearable software, so that users can match their own style according to different shapes every day.

Samsung Galaxy Watch Active2 can also provide professional health counseling to help users shape a healthier lifestyle in terms of diet, exercise, mental health and sleep. For example, Samsung Galaxy Watch Active2 can manually track more than 39 motion modes and automatically activate 7 motion modes.

As an excellent smartwatch, Samsung Galaxy Watch Active2 can handle both dial design and professional improvements.

Similarly, Fitbit's new generation of smart watches Fitbit Versa 2, presented at this year's IFA 2019 exhibition, is also remarkable.

The, Fitbit Versa 2 uses faster processors than the previous generation, while the AMOLED screen has been expanded to bring clearer color and visibility to consumers. At the same time, the anodized alumina watch frame used in Versa 2 is exquisite and modern, waterproof up to 50 meters, which can fully meet the needs of ordinary consumers.

Fitbit Versa 2 carries the latest sleep features to help consumers better understand their sleep. In addition, there are all-weather heart rate monitoring, more than 15 goal-based exercise patterns to help consumers stay healthy. It went on sale on September 15 at a price of $200.

In addition, the, Fitbit Versa 2 uses a Alexa,AMOLED display and has a five-day battery life. Versa 2 has a concise design, a new sleep feature and a Spotify application for paying users. Spotify allows you to control playback, change playlists, such as songs, and switch music output anytime and anywhere. Versa 2 can also store and play more than 300 songs from a personal music library and download Pandora Radio. And add Deezer playlists.

And recently,Huawei While introducing Harmony OS (Hong Meng System) at a media event in London, UK, a new smart watch was announced to be launched in overseas markets.According to foreign media, the smartwatch carrying Hongmeng OS will soon be available to consumers, the Watch GT2 smartwatch, released with Huawei's Mate30 series on Sept. 19. Huawei Watch GT2 will no longer carry Android Wear, but Hongmeng OS.

In addition, Watch GT2 will be equipped with a circular OLED screen with a narrower frame, a dual physical crown, a significantly reduced thickness, a slight increase in battery capacity, and an integrated heart rate monitoring sensor.

Huami is even more powerful.On August 27, Huami Technologies held its annual new product launch conference in Beijing in 2019, officially launching Amazfit Smart Sports Watch 3, Amazfit Smart Sports Watch 3 Elite Edition, Amazfit GTS and Amazfit X and other wearable devices. Publishing a number of new products in one breath, completed the exploration of sports, design and black technology.

Anxiety, or strategy?

According to the Global Smart Watch Market Share Report released last month by Strategy Analytics, a market research company, global smart watch shipments in the second quarter were 12.3 million, up 44% year-on-year, while Apple accounted for nearly half of the market share, far ahead of other smart watch manufacturers, riding in the market. No dust.

However, this definitely does not mean that Apple can rest assured.

Although Samsung's smart watch market share is not as good as Apple's, its catch-up momentum is relatively strong in the second quarter. According to foreign media reports, Samsung sold 2 million smart watches worldwide in the second quarter of 2019, more than double the 900,000 sales a year ago. In the past year, Samsung's global smart watch market share has jumped from 11% to 16%, becoming the world's second largest supplier of smart watches. Samsung smart watches in the second quarter of the market share increase, can not do without the contribution of Galaxy Watch Active.

Fitbit, a foreign wearable device maker, is not as well known as Apple Watch and Samsung in smartwatch, but his performance on smartwatch is equally impressive, and the release of Fitbit Versa 2 is also worth noting. In addition, Huawei, Huami and so on have also stepped in, whether in the product performance upgrade, or in the technical innovation have changed greatly, played out their own style.

With the release of Samsung Galaxy Watch Active2, Fitbit Versa 2, Huawei Watch GT 2 and Huami Amazfit smart sports watches, it is hard to say that the players of these smart watches will not have a big jump in market share as Samsung did in the second quarter.

Apple's Apple Watch 5, on the whole, is not much better than the previous generation.

In this year's WC 2019, Apple released the latest version of Watch OS 6 system, which has changed a lot compared with the previous version. It can help some Apple Watch users disconnect from the previous version.Apple Watch 5 is still working independently with applications connected, making it an independent smart device rather than relying on the iPhone.

"whether you want to do more on your fingertips or add a touch of fashion between your wrists," Apple said, "whether you want to do more on your fingertips or add a touch of fashion between your wrists, there's always a new dial to suit your mood," Apple put it in Apple's words. However, other than that, what about the other parts?

It is understood that in the past, Apple will continue to sell the previous generation of Apple Watch after launching a new generation of Apple Watch, but this time Apple Watch 4 disappeared directly on the official website, leaving only physical stores and businesses to continue to stock up in the near future.

According to industry sources, Apple is likely to take into account the Apple Watch 4 and Apple Watch 5 in terms of product upgrades, the overall bright spot is not enough, only the screen part is worth mentioning, if rashly to the former price reduction sales are likely to have a negative impact on the market sales of new products, so decisively removed the Apple Watch 4.

Is this an anxiety that Apple is constantly challenged by endless new products, or a defensive strategy that Apple Watch 5 is fighting in the market?

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