Kroger, the largest grocery retailer in the United States, began selling avocados exclusively in 109 stores earlier this year using Apeel Sciences quality assurance technology. Apeel Sciences says its avocado costs the same or less as other avocados because of reduced waste. The company's products are currently distributed to independent supermarkets by AWG, the largest food wholesaler, and are sold at Costco and Harps food stores.
Although the technical details are confidential, Apeel Sciences has essentially developed a secondary peel that limits the escape of water and carbon dioxide from plants and the entry of oxygen. This does not make a fruit or a vegetable any better. It just slows down the corruption process.
The formula of Apeel Sciences technical formula varies with the types of vegetables and fruits. Apeel Sciences extracts molecules from one plant and applies them to the surface of another plant. The coating is only a few hundred nanometers thick, so the company claims no significant changes in taste, appearance or sensation. Today, Apeel Science patented recipes can be used on farms or suppliers, or after fruits and vegetables arrive at U.S. dealers or retail stores. For example, Apeel Science asparagus is patented in a Peruvian packaging store and can provide a shelf life of about 30 days, whereas the average asparagus lasts only 12 days.