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The retirement of red founder announces the cancellation of mobile phone business (Figure)

via:cnBeta.COM     time:2019/10/25 12:35:54     readed:1009


RED Hydrogen One is the first intelligence launched by REDMobile phone, retail $1295. It was first released in 2017, promising to use "holographic screen", top camera system and modularity fittings of a machineAnd other cutting-edge new technologies, but due to multiple delays until October 2018 in the beginning of shipment, and the response of users has been mediocre.

One of the highlights of red hydrogen one is that similar to moto mods, additional modules can be added on the back of the phone to expand the experience of using the phone. These modules were initially promised to go online by the end of 2019, but in March this year, all module pages were quietly removed from the red official website.

Then in April this year, the titanium version of red hydrogen one was finally released. In an interview in July this year, jannard said that the main reason for the multiple delays was an anonymous Chinese ODM (original design manufacturer), saying its products could not meet the demand of red, and the ODM "could not" solve the problem.

In July, jannad said that the focus of the current development has been on hydrogen two, and said that the camera module promised for a long time can be used on the first two generations of mobile phones. Hydrogen two is a collaboration between red and new ODM manufacturers, almost "from scratch". Jim jannard says the new ODM company is clearly better at creating and supporting the products we need.

Jim jannard said that the previous Chinese ODM manufacturer "cannot fully fulfill the company's requirements and fulfill the previous commitments". Now red is developing its own film camera module. The new camera module, known as Komodo, should "go far beyond" the one originally planned. Jannard said that although it could not compete with the existing high-end red camera, its goal was to "get the highest level of video camera image at a lower price."

Users who have already purchased hydrogen one need not worry, and jannad promised "continued support." In addition, jannad has also warmed up the Komodo 6K, a new camera to be launched by red, and will cooperate with hydrogen one in some way. But in any case, red's abandonment of the hydrogen mobile business is a disappointing outcome.


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