After a period of renovation, Apple's Apple Amsterdam retail store in Amsterdam, the Netherlands, finally reopened on October 24.
In 2012, Apple Amsterdam opened in Amsterdam, the capital of the Netherlands. As the first Apple Store in the Netherlands, Apple Amsterdam is located in a long history of Hirsch building, and Apple has even built an indoor rotating staircase for it.
In 2015, Apple announced a new Apple store design style, introducing new elements such as "interactive workshop", "video wall" and "genius forest". Previously, theGeniusThe stainless steel wall, the tile floor is replaced by a limestone wall and a terrazzo floor, with more indoor green vegetation and a wide space to hold Today at Apple.
Apple Amsterdam's new decoration does not focus on the facade of the building, but focuses on the transformation of the store's style, including the redesign of the walls, floors and store furnishings. Meanwhile, it also reserves a wide atrium area to be set as the "interactive workshop", which will be used to bear the store's today at with the new "video wall" and leather seats. Apple events.
In the area on the second floor, Apple has set the corridor area as a display area for accessories. Accessories for iPhone, iPad, MAC and other products can be purchased in the store.
In addition, Apple Amsterdam is one of the few Apple Store. with conference rooms in the world.
Starting in 2016, Apple officially introduced a new style of "conference room" into the Apple Store, inspired by the Apple Park and with the Apple Cupertino style. Different Apple Store conference rooms will make corresponding changes in design style according to the history of the store.
In the new conference room of Apple Amsterdam, you can see many other furniture or furnishings that are already in use, such as Vico Magistretti Atollo glass lamp, bamb vase designed by Laura de Santillana, and so on.
The meeting room of Apple store is mainly used to entertain special customers or business customers in the store, and can be used to hold small memories. In addition, meeting rooms are occasionally used to hold small day at Apple events.