Apple has aggressively promoted it in its retail stores and websites. IPhoneold for new service plan。 Cook said the move was becoming more and more effective, noting that 1/3 or more customers visiting its retail stores ended up trading in exchange for old equipment for new equipment.
"This year, we're really getting consumers to think about trade in," he said. As many as one-third or more of the people who enter our store to trade, and that number is rising. " Apple's current discount in the U.S. ranges from a maximum of $100 for the iPhone 6S to $600 for the iPhone XS max, and varies in other countries.
When asked if Apple had any plans to encourage more third parties,partsAs manufacturers improve sustainability, Cook said Apple is considering introducing a label or label that indicates that a particular product meets certain environmental standards, whether the iPhone case or other products.
He said: "[... ]This is what we are talking about. I don't want to announce it in advance. " Environmental labeling may only apply to Apple Certified hardware, such as lightning data lines licensed through the MFI program.
Since this week, Apple has won an Ceres award for its sustainability initiatives. Since 2018, all its retail stores, offices, data centers and other facilities have been powered by 100% renewable energy. Apple also has a recycling robot called Daisy, which can disassemble 200 iPhone. units an hou
Apple has a more ambitious long-term goal of building a closed-loop supply chain that will be able to stop using mined raw materials and make new products entirely from recycled materials. Cook said he was "not worried" that Apple would eventually come up with a way to achieve this feat.