After a period of renovation, Apple's Apple Amsterdam retail store in Amsterdam, the Netherlands, finally reopened on October 24.
In 2012, Apple Amsterdam opened in Amsterdam, the capital of the Netherlands. As the first Apple Store in the Netherlands, Apple Amsterdam is located in a long history of Hirsch building, and Apple has even built an indoor rotating staircase for it.
In 2015, Apple announced a new Apple store design style, introducing new elements such as "interactive workshop", "video wall" and "genius forest". Previously, theGenius?, stainless steel walls, tile floors have been replaced by limestone walls and terrazzo floors, with more indoor green vegetation and wide space to hold today at Apple.
Instead of focusing on the facade of the building, Apple Amsterdam's new decoration focuses on changes in style, including walls, floors, redesign of in-store furnishings, as well as a wide atrium area called "Interactive Square," a wide space and a new "video wall," and leather seats will be used to undertake Today at Apple activities in the store.
In the second floor area, Apple has set up the corridor area as an accessory display area, including accessories for products such as iPhone,iPad,Mac, which can be purchased in the store.
In addition, apple Amsterdam is one of the few apple stores with conference rooms around the world.
Starting in 2016, Apple officially introduced a new style of "conference room" into the Apple Store, inspired by the Apple Park and with the Apple Cupertino style. Different Apple Store conference rooms will make corresponding changes in design style according to the history of the store.
In the new conference room of Apple Amsterdam, you can see many other furniture or furnishings that are already in use, such as Vico Magistretti Atollo glass lamp, bamb vase designed by Laura de Santillana, and so on.
Apple Store's conference room is mainly used to entertain special customers or business customers in the store, and can be used to hold small memories. In addition, conference rooms are occasionally used for small Today at Apple events.