According to a report released by DIGITIMES, the market performance of the iPhone 11 is excellent, and Apple will be encouraged to consider that its 2020 iPhone series will continue to follow the same sales route as this year, that is, to keep a LCD model with basically the same internal configuration but lower price.
According to the report, iPhone 11 parts orders increased by 15% due to better than expected demand. In contrast, orders for the iPhone 11 Pro Max fell by about 5% due to "flat" sales.
This also seems to confirm another analyst's previous report, which suggested that Apple would reduce iPhone 11 Pro Max production due to weak sales. Obviously, the iPhone 11 is as popular as last year's iPhone x R, so apple, seeing this, will develop a more appropriate strategy for the iPhone in 2020.
DIGITIMES sources speculate that the performance of the iPhone 11 will affect Apple's 2020 iPhone plan, making it possible for the company to choose to keep LCD screen models in its flagship product lineup, rather than adopting OLED across the board.
Previously, most markets had predicted that Apple's iPhone would be fully equipped with OLED screens by 2020.
Although the OLED panel provides an excellent visual experience, LCD does have its advantages, including higher power efficiency and lower costs, which has worked well in this year's iPhone 11. However, since rumors of another cheap entry machine this year are already so hot, if the iPhone SE 2 does exist, the LCD screen will certainly be used on it. The current DigiTimes report is the first time we've heard that Apple insists on using LCD. on iPhone products during next year.
Ladies and gentlemen, do you want to see a full embrace of OLED's new iPhone series in September next year, or do you want to continue to have a good and cheap LCD screen "iPhone 12"?