With this year's Jingdong 11.11 global good material festival, the mobile phone brand is opened again in Jingdong to buy the crazy tide, in which the mobile phone and the game cell phone are used as the typical mobile phone category in the model of Jingdong C2M, and the high-light record is obtained again. The mobile phone sales volume of the mobile phone is up to 300% year-on-year, and the phone sub-category items are in the favor of users in Jingdong.
As one of the most successful cases of JD c2m mode customization, the successful launch of game mobile phones has created a new sub category, and has successfully attracted a large number of game fans. At the beginning of this year, the c2m featured products of Jingdong have been eye-catching, and the turnover of two c2m series products, reading mobile phones and game mobile phones, has exceeded 10 million in 6 minutes and 30 seconds. As a leader in the category of game mobile phones, relying on the advantage of big data of the platform, JD always insists on making efforts in the market of game mobile phones. By holding the Jingdong cup and other contents, it can tap the potential needs of more game users, and bring more mobile phone segmentation products to enhance users' experience in JD.
Nowadays, the popularity of mobile games also makes more and more users choose to use game mobile phones, and based on the demand for quality of life, reading mobile phones are also favored by users. With the continuous promotion of Jingdong mobile 11.11 global good things Festival, game mobile phones and reading mobile phones are expected to usher in a new round of sales peak, let's wait and see.