In the early hours of November 12 th, SUNING released the report on the whole process of November 11, 2019. According to the data, on November 11, SUNING's all-channel order volume increased 76 percent, SUNING logistics delivery completion rate reached 99.6 percent, more than one million new Super members, and the number of mobile payments increased 139 percent over the same period last year. During the November 11 period this year, 13000 stores in Suning participated in the war in an all-round way, covering from the first and second tier cities to the county and town markets.
5g mobile phone sales soared 459% month on month, 600000 yuan color TV set said buy it
This year's double 11, Suning's various categories are outstanding.
During the double 11 period, the online orders of Suning household appliances increased by 79% year on year, the online orders of TV increased by 68% year on year, the online orders of refrigerators and washing machines increased by 77.2% year on year, and the online orders of air conditioners increased by 120% year on year. Among them, according to real-time data from Wukong list, on November 11, Midea won the top spot in the sales list of household air conditioning brands, with Gree and Oakes ranking second and third respectively.
In terms of products, the number of orders for surface mounted heating equipment of wall mounted furnace increased by 763% year-on-year, the number of orders for high-energy air conditioning increased by 285% year-on-year, the number of orders for fresh air system increased by 597% year-on-year, the number of orders for washing and drying machines increased by 92.1% year-on-year, and the number of orders for large screens of 70 inches and above increased by more than 470% year-on-year.
It is worth mentioning that Suning sold the most expensive color TV during the double 11, which was a Samsung 98 inch 8K color TV with 599900 yuan.
The first 5g mobile phone show was double 11, and the sales volume of all channel 5g mobile phones of Suning platform increased by 459% month on month.
When S9 China won the gold medal on the double 11, the game parties were enthusiastic about new equipment. On the 11th day, the domestic game book increased by 132%, the e-game display increased by 464%, and the e-game mouse increased by 423%.
During the double 11 period, Suning department store sales increased by 166% year on year, among which the sales of Yalu down jacket increased by 159% year on year, and the sales of fuanna wool was increased by 214% year on year.
Suning supermarket saw a year-on-year increase of 287% in order volume, a year-on-year increase of 637% in the whole box of pop-up products, a year-on-year increase of 283% in the large package of blue moon laundry liquid, and a sales volume of more than 100000 packages of three squirrel snack double ten certain type large package. Wuliangye, Maotai and Yanghe were among the top three brands in the sales list of liquor brands, according to Wukong list data on the 11th.
In terms of mother and child, Su Ninghong children during the double 11 order volume increased 260% from the same period last year. In addition, sports retail sales increased by 216% year on year, the number of buyers increased by 249% compared with the same period last year, and International Milan down jacket Hunan Satellite TV
More than 13000 stores went to war,
It is understood that this year, there are more than 13000 stores participating in the war in Suning during the double 11. The passenger flow of Suning square and Suning e-shopping Plaza exceeded 10 million on the 11th, and the passenger flow of Suning e-shopping Plaza also increased by 136% year on year.
Carrefour China, which participated in Suning's double 11 for the first time, has a strong performance in this double 11, with a cumulative sales volume of 3.12 billion, a year-on-year increase of 43%, and a new online performance center order of 2.04 million.
Suning store on November 7 super pre-sale day, online sales accounted for more than 59%. Community residents like to buy seafood gift bags, Xinjiang Aksu apples, normal temperature yoghurt, rice and eggs in Suning store in advance. The super half price day on November 8 attracted 4.5 million members and 2.25 million buyers to experience the second half price activity of Suning store.
SUNING retail sales in Shenzhen County Town Market increased by 1032.9% over the same period last year, among which Kaifeng Xinghuaying Town, Yangzhou Li Dian Town and Taizhou Guangling Town were the most capable.
Double Eleven, Su Ning achieve style two flowering, not only with Hunan Satellite TV to build.
In addition, Suning sports has attracted more than 20 million yuan for Suning e-commerce during the double 11.
50 million coupons with 10 billion subsidies, and millions of super members
This year's double National Day, SUNING launched
Suning's 10 billion Subsidy Plan attracted more than 500 global brands to join in the double 11 period, and has sent out more than 50 million coupons in total.
Thanks to the support of many benefits, Suning added over one million super members and over five million shopping members on the 11th.
In terms of service, during the double 11 period, the order volume of Suning life help increased by 674% year on year. Among them, home appliance services account for 39%, life services account for 32%, and life help parcel collection and delivery account for 22%.
Since the beginning of this year, SUNING and 28 provincial and municipal business departments in the country have been fully linked and promoted.
At the same time, Suning provides a high subsidy for old for new to stimulate the mobile phone market. Only on November 11, Suning mobile online orders for old for new products increased by 432% year-on-year, which became a new gesture for consumers to change their mobile phones. It only takes 1 hour and 08 minutes for online orders to be completed as soon as possible, so as to realize new machine delivery and complete data migration of new and old machines.
AI assisted: the average delivery time per unit decreased by 28%, generating 200 million drawings
On double 11, SUNING logistics delivery completion rate reached 99.6%. Throughout the double National Day holiday period,
The continuous outbreak of Suning scene retail is inseparable from the technology support of scene retail OS. It is understood that Su Shifu courier app uses face recognition and OCR technology based on in-depth learning to assist the courier in identity recognition and authentication, and help the courier enter logistics information millions of times a day in seconds. The intelligent logistics optimization algorithm provides intelligent dispatching and distribution route optimization for parcel distribution, and reduces the average delivery time by 28%.
During the double 11, Suning operators generated more than 200 million drawings using the intelligent creative generation system, equivalent to tens of thousands of designers working 24 hours without interruption.
In addition, on the day of double 11, the number of Suning financial mobile payments increased by 139% year on year, and the volume of 24 installments of Suning financial discretionary payments increased by 498% year on year.