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QQ's anxiety has been written into wechat applet

via:驱动之家     time:2019/11/28 2:01:21     readed:235

Recently, QQ has been hot again, this time because of wechat.

Why did QQ launch wechat applet?

Recently, some netizens found that Tencent QQ has launched a model called WeChat platform.

From the perspective of specific usage, after authorization, users can log in to their QQ number through this app to receive QQ messages, and can also switch accounts and set notifications

The overall function is very limited, and the user's mobile QQ must turn on the login protection to be able to use this small program. If you need to reply to messages, you need to jump to the app that turns on the mobile QQ.

QQ的焦虑

According to the updated records of this Mini Programs, the developer behind it is Shenzhen Tencent computer Systems Co., Ltd., which is also the official of Tencent, which was previously named Mini Programs.QQ space time machine

Obviously, this one is called

From the user's feedback, some users said that this was good because they could not miss the QQ message; some users said that they could uninstall QQ with this small program; of course, more users didn't buy it and thought it was useless.

This move clearly reflects QQ's user activity anxiety.

According to Tencent's financial report for the third quarter of 2019 released this month, QQ's active account for the month ended September 30, 2019 was 731 million, down 8.9% year-on-year and 9.5% month on month.

At the same time, the number of monthly active accounts of QQ's intelligent terminals was 653.4 million, down 6.4% year on year and 7.5% month on month. The number of intelligent terminal active accounts of QQ space is 517 million, down 2.7% year-on-year and 6.1% year-on-year.

SoIn a variety of dimensions, the monthly active users of QQ have declined significantly.Although Tencent attributed the reasons in its financial results to

At the same time, QQ's

A story of coming from behind

Compared with the nearly 21-year-old QQ, wechat is too young. It came out on January 21, 2011, nearly 12 years later than QQ, and it is still less than 9 years old.

But obviously, no matter from the number of active users or the coverage of user groups or even the ecology itself, wechat has surpassed QQ in an all-round way.

It's a story of coming from behind.

Of course, QQ has a glorious past, and even built the foundation of the whole Tencent Empire today. We do not intend to summarize the growth process of QQ in a comprehensive way, but there is a time node to explain everything:

At 19:52:58 on March 5, 2010, Tencent QQ exceeded 100 million online users at the same time.

QQ的焦虑

From today's perspective, it seems that a breakthrough of 100 million is nothing; however, at that time, in order to make this breakthrough, Tencent sent a thank-you letter to netizens in the name of the company, and Tencent technology channel opened a special topic; at the same time, the major media including CCTV and Southern weekend reported enthusiastically.

Liu Yubin, a consultant expert at Sadie, said that from 10 to 100 million,

Jiang Qiping, Secretary General of the information technology research center of the Chinese Academy of Social Sciences, said:

At the same time, the breakthrough of 100 million online users is a sign. On the domestic Internet, the era of game rules made by Google is gone. China's Internet will be made by the Chinese themselves.

This was a highlight in the history of QQ, when WeChat was not yet born.

But time always shows the power to turn things around. In the turbulent historical wave of mobile Internet, I'm afraid that even Ma Huateng and even Zhang Xiaolong would not have thought of it. In less than seven years, wechat has completed a perfect counterattack from birth to growth to expansion to gods.

On March 22, 2017, Tencent released its annual and 2016 Q4 performance reports. The report shows that as of December 31, 2016, QQ's monthly active accounts reached 868 million, an increase of 2% over the same period of last year; by contrast, wechat and wechat's consolidated monthly active accounts reached 889 million, an increase of 28% over the same period of last year.

At that time, Tencent did not announce the specific time point when wechat monthly active account exceeded QQ, but from the number of monthly active accounts, before the end of 2016, wechat had surpassed QQ and become the largest service application of Tencent company and even China's Internet.

It was the first time that wechat surpassed QQ in terms of volume since its inception, and then it became a continuous transcendence until today.

QQ's monthly activity user peak value is set at 899 million in the 2016 Q2 financial report, which is the highest monthly activity peak since the birth of QQ, and also the highest monthly activity peak in the development of QQ in the past 21 years, until now.

QQ的焦虑

Wechat, on the other hand, continued to gain more users, and exceeded 1 billion monthly active users during the Spring Festival in 2018.

QQ has chosen to embrace after 00

For Tencent, QQ and wechat are both sons, but they have to find their own way. After wechat has become a national app in fact, QQ has gradually become the domain of post-90s and even post-00s.

In fact, as early as the second quarter of Q2 in 2016, Tencent already gave data in its financial results: at that time, nearly 60% of QQ users were post-90s, and nearly 80% of QQ VIP was also post-90s.

Therefore,On the basis of the rejuvenation of the overall QQ user community, QQ presented it at the 2016 Global Partnership Conference.

So QQ appeared on the phone side.

In addition to entertainment, QQ also tries to face office scenes.

In mid-November 2016, Tencent QQ released an app called TIM; according to the web page, the app itself is

This is interpreted as that QQ is trying to take advantage of its unique advantages in products (such as file transfer) to occupy the specific scene of enterprise office.

QQ的焦虑

Over the next two years, as they grew up after 00, they became what QQ saw as

In May 2019, QQ released a social behavior data report for 2019 after 00, which shows that: in the third quarter of 2018, the number of active users aged 21 and below (in a broad sense, the groups born in 1998 and 1999 are also included in the list after 00) increased by 16% year-on-year in the month and 13% year-on-year in the fourth quarter of 2018.

There is also a set of data in this report that should be noted:

In today's QQ members, half of them are after 00, of which 71% are boys and 29% are girls.

Visible, after 00 now, really willing to spend money on QQ.

summary

In the short history of China's Internet, there are too many Internet products coming and going, like a flash in the pan; and Tencent QQ is a rare exception.

Since its birth in February 1999, QQ has a product career of nearly 21 years. It also carries the Internet memory of too many users. Although it is still one of the largest Internet products in China, its scenery is no longer covered up.

When was the last time you logged in to QQ?

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