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High-cost, high-cost, Nokia, India's TV market:55-inch JBL, Android 9.0

via:驱动之家     time:2019/12/3 9:31:23     readed:55

It's coming, it's coming, it's coming to India, nobody would have thought that Nokia, which has been acquired by HMD, would want to get involved in the Indian TV market.

According to India's trademark office and e-commerce platform, a Nokia TV model 55cauhdn is about to be launched in India. The appearance of the model is designed with ultra wave frame and metal wire drawing.

In terms of image quality,Equipped with a 55-inch 4K UHD panel with



There is also a sign of sound by JBL in the lower right corner of the model, which proves that the model also uses the sound of JBL.

As for the sound, according to flipkart, an Indian e-commerce company, the TV has a very small harmonic distortion and a clearer voice, which is simply to provide a sense of immersive atmosphere.

In addition, the speakers of the TV support Dolby audio and DTS TruSurround, and can decode 5.1 surround sound and play it through JBL optimized speakers. You can see that Nokia TV is better in sound system.

In terms of system, this machine also carries Android 9.0 System, pre installed in Google play store, and can install software freely.

Nokia's entry into the Indian market this time is mainly to cooperate with the Indian retail giant flipkart. In fact, it should be exactly that flipkart plans to launch a series of smart TVs and name it with Nokia. Is it a bit like the current mode similar to the Nokia brand mobile phone launched by HMD.

That's not hard to understand. Nokia TV prices should be more affordable this time, targeting people in second and third tier cities.

It's not easy to get a foothold in the Indian TV market. Xiaomi is one of the rivals that can't be underestimated.

In September, Manu Kumar Jain, vice president of Xiaomi international and head of Xiaomi India, said on social networking site that Xiaomi TV has ranked first in the Indian market for five consecutive quarters.

According to the data, 32% of the market share is also higher than 14% of the second LG and 13% of the third Samsung combined.

In terms of specific products, Xiaomi currently has three TV sizes in India: 32 inch, 43 inch and 55 inch.


Take Xiaomi TV 4x, which was just launched in India in November.

It's a 55 inch 4K TV with hdr10 support, and it's similar to Nokia's upcoming TV in terms of picture and sound function settings.

Both adopt 4K panel, support image algorithm, adopt audio system supporting Dolby and DTS sound effects, and also carry Android system.

It's hard to say that Nokia didn't refer to the millet TV product, which currently accounts for the highest proportion in the Indian market, before launching TV products for the Indian market.

It also reflects from the side that the Nokia TV currently disclosed aims at the cost-effective demand of local consumers in terms of configuration.


In fact, not only Nokia and Xiaomi, but also the domestic mobile phone brands have entered the TV market in India recently.

It officially launched its first TV Q1 series with qled panel, but it's obvious that what it wants to enter is the high-end market. The price of Q1 is as high as 69900 rupees, about 7000 yuan, and the price of Q1 Pro is 99900 rupees, about 10000 yuan.

Major mobile phone manufacturers have entered the Indian TV market, but what they are looking for is the huge potential of the Indian TV market.


Here is a set of data. According to IRS statistics, 61% of households in the whole Indian market have TV sets at present, which is 14% higher than the statistics in 2011.

Overall, TV penetration in India is up 10% and 75% compared with the statistics four years ago.

Let's look at the growth data of Indian TV market in recent years. In 2015, the capacity of Indian TV market was about 561000; in 2016, the overall growth was 97%, and the market capacity reached 1105000; in 2017, the market capacity rose to a new level, reaching 1783000.

In terms of consumers, the population under 30 in India has reached 60%, but the penetration rate of smart TV is only 23%. It is the potential purchasing power behind the market that the TV manufacturers enter India.

In the field of household appliances consumption in the Indian market, the consumption of TV sets ranks first. When households purchase household appliances, they often include TV sets in the list of household appliances.

With the improvement of the income level of Indian people, the TV in the Indian market also iterates from CRT TV to LCD TV. At the same time, the Indian TV market also begins to introduce new TV products such as smart TV and flat-panel TV to enrich the purchase options of Indian people.

At present, there are so many traditional TV manufacturers and mobile phone manufacturers entering the Indian market, which is also related to the lack of strong independent TV brands in the Indian market. At present, the Indian TV market is mainly invested by foreign enterprises.

In addition, compared with the saturated and highly competitive market in China, the cost of laying video resource channels is also higher. In contrast, the pressure of domestic enterprises to enter the Indian TV market for water test development is relatively small.

In addition to the television market, the whole Indian market is still in a price-oriented situation, and consumers are still pursuing price performance.

Although the level of TV products in the Indian market is very complete, as mentioned above, medium and low-end TV accounts for more than 70% of the whole Indian TV market, which shows that there is still a large space for these emerging TV companies to enter the medium and low-end market.

Facing the fact that the Indian TV market is still in a blue ocean state, there is still a lot of potential to be explored in the medium and low-end TV market.

Writing here, I believe you understand why many TV and mobile phone manufacturers are testing the Indian TV market.


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