In recent years, the innovation of Apple's iPhone has not been the same as that of the generation, and the iOS system seems to have become its only one.
On the contrary, Android phones have made great progress in terms of fluency, endurance, signal and so on due to the fierce competition over the years.
Of course, there are advantages and disadvantages in both iPhone and Android phones, but there is no doubt that the gap between the two is being smoothed, which has also led many iPhone users to start using Android phones.
According to foreign media, Maxim Group, an investment bank in the United States, points out that Apple is facing a decline in the rate of iPhone product retention, saying a survey has made it possible for the agency to sell ratings
Nehal Chokshi, an analyst at the Maksim Group, said in his report to the client,
According to maxim, the churn rate has increased from 5% to 9% in terms of installed user base. Meanwhile, Apple's inflow rate was 7%, down from 13% in 2017.
In China, data analysis company quest Mobile's monitoring data also shows that Apple's user loyalty has declined this year.
In the first half of 2019, about 46% of IOS users chose to switch to Android, an increase of 2.8% over the same period last year. Among them, 27.8% of Apple users chose Huawei when switching.
It is worth mentioning that when the iPhone 11 series was just launched this year, there was a very hot sales situation.
In particular, the entry-level Apple iPhone 11 after the price cut this year has won the popularity of consumers. It has won the first place in sales in all major e-commerce platforms, and apple has repeatedly increased its production orders.
The sales volume of iPhone 11 pro and iPhone 11 Pro Max is far less than that of iPhone 11.
However, the hot sales did not last forever. After the double 11, Apple's mobile phone sales soon fell into a weak state.
Near the end of the year, a large number of 5g mobile phones are on the market, and the iPhone 11 series without 5g function is no longer the first choice of some consumers.
According to IDC data,In the third quarter of 2019, Apple's global shipments of mobile phones were 46.6 million, down 0.6% year on year, and its share in the global smartphone market was 13%.
Compared with the negative growth rate of - 30.2% in the first quarter and - 18.2% in the second quarter, the decline of Apple mobile phone shipments in the third quarter has narrowed.
In addition, canalys, a market research company, also released a new report, showing that in the third quarter of China's smartphone market, only Huawei's mobile phone shipments increased by 66%, and its market share increased to 42%.
Apple's mobile phone shipments fell 28% and its market share fell to 5.2%, ranking fifth in China.
As far as I know, in recent years, the signal problem of Apple mobile phone has been criticized by users.
In addition, the iPhone's endurance, charging speed and other reasons are also a big reason for the loss of users.