According to foreign media reports, the wearable Bracelet market grew significantly in the third quarter of 2019. According to the latest shipment data of wearable Bracelet market in the third quarter released by market research company canalys, thanks to the growing popularity of millet Bracelet in China and other Asian markets, the global wearable Bracelet shipment increased by 65% to 45.5 million units year on year, with the strongest growth momentum in Asia Pacific market and greater China region.

(Figure 1: Global wearable Bracelet shipments and annual growth rate)

Greater China is still the largest market for wearable bracelets, contributing 40% of global shipments, with a year-on-year growth rate of 60%. America, Europe, the Middle East and Africa (EMEA) contribute another 44% of global shipments. The Asia Pacific region (excluding Greater China) is still the smallest of the four regional markets, accounting for only 16% of global shipments, but the growth rate of the region ranks first, with an increase of 130% compared with the third quarter of 2018. The strong performance of retailers is one of the main factors driving the growth.

(Figure 2: global market share of wearable bracelets by supplier)

From a global perspective, millet bracelet is still far ahead, with the shipment volume reaching 12.2 million in the third quarter, up 74% year on year. Since the third quarter of 2015, driven by strong domestic market performance and active overseas expansion strategy, Xiaomi's global market share has reached a new high of 27%.

After milletapple, the highest year-on-year growth rate since the second quarter of 2017. Apple watch series 5, released in September, accounted for 60% of the company's shipments in the quarter, with new features such as dials and other self defining features that have been displayed. Since the end of last year, Apple has been expanding its production capacity to meet the growing market demand.